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OnMarket has successfully completed the Solar D equity crowdfunding campaign. Solar D is a company that licences Vitamin D promoting SPF technology.  Solar D is the first to market with a new technology that aims to tackle the global issue of Vitamin D deficiency.

In January 2018, I wrote a blog outlining a simple strategy that had produced pretty amazing returns over the previous 4 years. Recently, I spent a bit of time in the bush with no internet or TV. It got me thinking, how has it gone for the people that read the blog and started the strategy at that point in time?

Solar D was specifically designed to let in more of the UVB light so our bodies can produce more vitamin D without sacrificing the Sun Protection Factor (SPF).

Vitamin D is important in maintaining good wellbeing, however, it is important that sun protection is not sacrificed in order to achieve our required vitamin D levels. No other sunscreen has been able to create this technology.

It’s estimated that there are over 1 billion people worldwide that are considered vitamin D deficient. Even in Australia, despite the abundance of sunshine, studies show that over one third of Australians are vitamin D deficient.

Since the inception of sunscreen in 1938 by Franz Grieter and the invention of water-resistant sunscreen in 1977, sunscreen technology hasn’t really changed. Traditional sunscreens screen out almost all the ultra violet (UV) light. However, recent studies have shown that not all UV light is equal. In fact, some of the sun’s UV light can be beneficial for our health.

OnMarket has successfully closed its fifth equity crowdfunding offer with The Cup Exchange, raising $776K from 284 investors.

In 2018 the average IPO was 11% higher at the close of the first day than the issue price.  The 95 IPOs that listed in 2018 were up, on average, 8% one month after their respective listing dates.

OnMarket will be presenting on capital raising, specifically equity crowdfunding, at this year’s conferences in Brisbane and Sydney.

Like many Australians, in mid-2017 Marty and Jeremy Rowell watched the ABC’s The War On Waste and were perplexed in particular by the size of the take-away coffee cup waste problem and the lack of a genuine mass-market solution. Feeling inspired, the brothers set out to buck the trend of the “take – make – and dispose” linear economic model.

Australians collectively send an estimated 1.2 billion single-use paper coffee cups to landfill every year. The ‘keep cup’ seems to have made only a minimal difference to this number. We interview brothers Marty & Jeremy Rowell, the inventors of The Cup eXchange, Australia’s single use coffee cup solution.

OnMarket has successfully closed the equity crowdfunding offer for SendGold, raising $503K from 393 investors.

SendGold is our fourth successful equity crowdfunding raise for 2018 and follows the successes of Revvies, DC Power Co. and PT Blink.

There is plenty of advice handed out when you first decide to undertake an equity crowdfunding raise…….you must have a strong and engaged crowd of customers and supporters, a unique product that will grab attention, and a powerful marketing strategy that is going to convert those who are interested in your company into investors.

We have recently completed our 100th transaction.  OnMarket launched its B2C platform in October 2015, approximately 1,000 days ago.  OnMarket, which is now approaching 50,000 members, provides retail investors with access to over one third of all IPOs on the ASX.

For proprietary companies, the wait is over to take advantage of the equity crowdfunding movement. An amendment to the 2017 equity crowdfunding legislation was passed in Federal Parliament last week allowing private Australian companies to raise capital through equity crowdfunding. 

Alternative non-VC sources of financing are growing rapidly and giving entrepreneurs many more choices than in the past. But can they co-exist? Let’s look at a couple of different options to venture capital.

The golden era is well and truly over for Australia’s major banks. After decades of dominating the nation’s finance sector, their long-held position of power is under threat. Anti-bank sentiment among consumers is widespread, and innovative new competitors are offering alternatives to the traditional banking system.

Imagine if all those virtual gold bars and coins you accumulate while video gaming suddenly became real gold.

With the world’s fiat currencies under increasing pressure and cryptocurrencies yet to achieve stability, digital gold is proving an attractive alternative.

OnMarket has successfully closed its third equity crowdfunding offer with PT Blink, raising $815K from 468 investors.

The current money exchange system is fundamentally flawed, which was highlighted by the Global Financial Crisis that began in 2009. To stabilise after the crisis began the world’s central banks embarked on “temporary emergency” measures that continue to this day.

In just over 2 years, we’ve brought to OnMarket members the opportunity to invest in almost 100 capital raises.  The OnMarket platform provides access to everyone to invest in both IPO and equity crowdfunding offers. Here’s some of our highlights and a chance to see if you did or didn’t miss out on some of our best so far.

A report by PwC, ‘Women Unbound’, shows that crowdfunding is challenging embedded gender bias in the entrepreneurial and finance industry. We are seeing women-led crowdfunded campaigns reaching their target more often than campaigns led by the historically favoured men.

Not all IPOs are created equal. If you’re going to put your hard earned cash into the public float of a company, what are the markers of a good investment?