Tell Me Baby is the go-to baby product research tool for parents in Australia and China. The platform gives parents the ability to compare products, access real parent reviews and complete transactions to help them make the best buying decisions for their baby and their family. Tell Me Baby has been described as the “TripAdvisor for baby products”.
The Tell Me Baby platform currently reaches 616,000 parents per month, and has 23,000 reviews across 3,200 baby products. The business is experiencing rapid growth with monthly active users recently increasing by 90% from February to March alone. Some of Australia’s biggest baby brands, including Nestle, Biostime, and Britax have recognized the power of the platform to drive product purchases given the intent to purchase and the qualified leads that the Tell Me Baby community represent.
The equity crowdfunding offer is an opportunity to own a part of Tell Me Baby. Their path to growth is particularly exciting with their recent launch in China, where A$616b is spent on maternity and baby products each year.
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