Valhalla awaits: Own a seat at the people's brewery
Open for investment Valhalla Brewing (Lotus Beer Co P/L)
Valhalla Brewing | Equity Crowdfunding
Target $400,000
$106,094
Raised82
Investors​Please consider the offer document and general risk warning before investing.
Investors are entitled to a 5 day cooling-off period.
Investments over $10,000 are restricted to Sophisticated investors - Apply here
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Valhalla: Geelong's premier craft beer destination
Over the past 7 years, Valhalla has built one of the most recognisable and respected craft beer brands in Australia.
We have invested heavily in building our state-of-the-art brewery and 200 capacity brewhall at North Geelong’s Federal Mills precinct. Since opening in October 2023, it has already become a must-visit destination for beer lovers and families alike.
We now aim to capitalise on this investment and establish ourselves as the premier craft beer brand and brewery destination in the entire Geelong region.
Want to know more about Valhalla? Recently Mark Hubbard from OnMarket sat down with Valhalla Founder, Scott Hunt. In this chat they discuss many areas of the investment offer, the company, and their plans for the future.
Why we like Valhalla Brewing
- Growing Revenue Base - Despite the multiple challenges the industry has faced over the past few years, Valhalla Brewing has experienced year on year revenue growth including 7.6% from FY 2022 to 2023. In the first half of FY2024 they experienced 31% growth compared to the comparable 2023 period, bucking the trend of many in their industry.
- Multiple Revenue Streams - Valhalla is a vertically integrated craft beer business that generates revenue from production, wholesale and retail (both taproom and online) streams. By generating income from such a diverse range of revenue sources, including recurring revenue from their online beer subscription service i.e. Hops to Home, they reduce their exposure to risk if any one of the sectors of their industry experiences downturn.
- Multi-venue, hospitality-led business model - A key to their business model is multiple venue ownership. By controlling their own venues, they increase profit margins, reduce exposure to the wholesale market, and retain more control over the way customers interact with their brand.
- No past due ATO excise liability - Valhalla does not have an overdue excise tax liability, therefore removing exposure to any risk of ATO enforcement due to excise debt.
- Unique and memorable brand - The Valhalla brand is one of the most unique and memorable brands in the Australia craft beer scene. In a crowded market place it is important to stand out and Valhalla beers are one of the most recognisable on bottle-shop shelves.
Become an owner in the people's brewery
We want to become the first brewery owned by the people of Geelong. In order to achieve this, we are opening up the opportunity to become a part owner of the people’s brewery of Geelong.
Imagine walking into your local brewery with your mates and telling them that you own part of the brewery! This is the experience we are offering the people of Geelong and beyond.
With the assistance of the investment of the people of Geelong, Valhalla will be able to capitalise on the investment we have already made in building a fantastic brewery, venue and team. We will continue to invest in great people, to expand our distribution capabilities, and continue to grow production to our target of 500,000 litres per year.
Seven years strong: creating something special
Established in 2016, Valhalla has steadily grown to be one of Australia’s most recognisable craft beer brands. Our distribution network extends throughout the Geelong region, Melbourne, and across regional Victoria. We also distribute interstate including Sydney, Brisbane, and Adelaide.
Prior to building our own brewery in 2023, our distribution was limited by our capacity to make beer. Building a state-of-the-art brewery has been a game changer that provides us with an opportunity to continue our expansion nationally.
In addition to our wholesale sales we now have one of the region’s most impressive hospitality venues. Located within the historic Federal Woollen Mills precinct, and just 600m from the Spirit of Tasmania terminal, we have the opportunity to become a must visit venue for both locals and visitors from Melbourne and interstate.
Our community is our strength
We know that the stronger our community of supporters is, the stronger we are.
We learnt this through building a loyal customer base at our Union St taproom in the Geelong CBD after opening in 2018.
We learnt this after our opening at our North Geelong brewhall was a complete sell out with over 200 people keen to celebrate with us.
That’s why we want to offer our local community the opportunity to become a part of our company. To contribute to and share in our success.
Our investors not only get to own a part of Geelong’s own brewery, they get discounts in all our venues, a unique investor’s t-shirt that sets them apart as an owner of the brewery, invitations to investor only events, and a unique opportunity to brag to their mates that they are a part-owner of a brewery!
Unique, memorable, and unmissable
At Valhalla we have always aimed to control our own destiny.
From setting up our own distribution company to creating hospitality venues that provide our customers with a uniquely Valhalla experience, we believe that nothing should be left to chance. We control our brand by controlling how our customers interact with our brand.
That’s what sets Valhalla apart; attention to detail and an unwavering belief in the uniqueness and quality of what we do. Our customers love us for it and thank us with their loyalty and passion for all things Valhalla.
We know that if we create something our customers love us for, we will forever stand out from the crowd.
Investor benefits
When investing in Valhalla Brewing, not only will you help with the growth of the business but you will also receive the below shareholder benefits.
You can join Valhalla Brewing as a shareholder by investing as little as $250.
The Team
Scott Hunt
Managing Director
Trinity Hunt
Director
Casey Hunt
Hospitality Operations
Ian Jones
Brewing Operations
Terms of the Offer
Issued Capital
For more detailed information, please read the Capital Structure section of the offer document.
Use of Funds
For more information, please read the Use of Funds section of the offer document.
Company Risks
Lotus Beer Co Pty Ltd's mission is to become the first brewery owned by the people of Geelong with their state-of-the-art brewery and brewhall being an iconic, must visit destination in the Geelong region. As with any growth business, an investment in the Company should be seen as high-risk and speculative. A description of the main risks that may impact their business are listed in the offer document. Investors should read this section carefully before deciding to apply for shares under the Offer. There are also other, more general, risks associated with the Company (for example, funding risk, competition, technology risk, brand risk, key personnel or the inability to sell their shares). See the Risk section in the Offer Document for further information.
The Offer is subject to a Maximum Subscription amount of $400,000. If the Maximum Subscription is reached, the Offer will close early. Applications will be treated on a time priority basis and may be subject to scale back, so please fund your application as soon as possible.
RISK WARNING: Crowd-sourced funding is risky. Issuers using this facility include new or rapidly growing ventures. Investment in these types of ventures is speculative and carries high risks. You may lose your entire investment, and you should be in a position to bear this risk without undue hardship. Even if the company is successful, the value of your investment and any return on the investment could be reduced if the company issues more shares. Your investment is unlikely to be liquid. This means you are unlikely to be able to sell your shares quickly or at all if you need the money or decide that this investment is not right for you.
Even though you have remedies for misleading statements in the replacement offer document or misconduct by the company, you may have difficulty recovering your money. There are rules for handling your money. However, if your money is handled inappropriately or the person operating this platform becomes insolvent, you may have difficulty recovering your money. Ask questions, read all information given carefully, and seek independent financial advice before committing yourself to any investment.
5 DAY COOLING OFF PERIOD: There is a 5 business day cooling off period for retail investors. During this period, you may withdraw your application and receive a full refund into your nominated refund account. Please note: After the 5 day cooling off period has expired, you will be unable to withdraw your application. More information here.
ONMARKET FEES: Upon successful completion of the Offer, a maximum fee of 6.0% of the funds raised will be paid to OnMarket by the Company.
ONMARKET INTERESTS: OnMarket and its associates may be participating in this offer.
ONMARKET INTERESTS AND AMOUNTS SUBJECT TO COOLING OFF: The funding bar displayed under each crowd funding offer may include applications where payments are yet to be made and amounts that are subject to the cooling off period.
Section 734(6) disclosure: The issuer of the securities is Lotus Beer Co Pty Ltd ACN 625 578 109. The securities to be issued are fully-paid ordinary shares. The disclosure document for the offer can be obtained by clicking on the link above. The offers of the securities are made in, or accompanied by, a copy of the disclosure document. Investors should consider the disclosure document in deciding whether to acquire the securities. Anyone who wants to acquire the securities will need to complete the application form that will be in or will accompany the disclosure document (which can be done via the electronic application form which will become available by clicking the bid button above)
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