Australia's Finest Aged Whisky
Hellyers Road (Whisky Tasmania Ltd)
Become an owner of Australia's premier whisky distillery
Established in 1997, Hellyers Road is Australia’s oldest operating single malt whisky distillery. Boasting the largest bond store of aged Australian whisky in existence, Hellyers Road is unsurpassed in quality, having recently been the most awarded Australian Distillery at the 2024 World Whiskies Awards.
Hellyers Road is backed by an extraordinary asset base, including more than $49 million dollars' worth of the finest aged whisky and one of the largest and most modern whisky distilleries in Australia.
With long-term distribution relationships throughout Australia, and more than a decade of exporting, Hellyers Road has a dedicated following, both domestically and worldwide.
Hellyers Road’s company history spans 8 decades and 4 generations, and it is now finally offering an ownership opportunity to all of its loyal local community and devoted fans.
.png){kind=small}
Why we like Hellyers Road Distillery
- Hard Asset Backing - More than 5,700 full sized barrels of whisky spanning back over 22 years with an estimated wholesale value of at least $49 million. A modern, high-capacity distillery, high speed bottling line, cellar door and restaurant with a total replacement value in excess of $20 million.
- Australia’s Finest Aged Whisky – And nearly all of it! Hellyers Road estimates it holds more than 90% of all Australian whisky aged over 18 years in existence.
- Internationally Recognised - Hellyers Road was the most awarded Australian distillery at the 2024 World Whiskies Awards. Hellyers Road has been exporting across Europe for more than 10 years, with established export channels also in North America, Japan, Mainland China, Macau, Taiwan, and Singapore.
- Rapid Near Term Inventory Value Growth – The profile of Hellyers Road’s existing whisky inventory means it is predicted to grow in wholesale value from $49 million to over $100 million by 2026, even with drawdown of whisky for sales.
- Revenue Growth - FY24 Year to Date revenue growth of 91% over FY23 Prior Comparable Period with $6.1 million revenue in the 9 months to 30 March 2024.
- Increased Net Profit - Net profit (before tax) Increased by $1.1m to $750k from FY23 to FY24 Year to Date.
- Decade long Headstart on Competitors - 27 years of commitment and investment by existing shareholders means other Australian whisky distilleries are more than a decade from being able to offer significant volumes of fine aged whisky.
Inventory value – huge now, and growing rapidly
With more than 5,700 full-sized barrels of meticulously aged whisky, our collection spans over 22 years, representing an estimated wholesale value of at least $49 million. This extensive inventory is not just a testament to our historical investment but a strategic asset that supports our future growth ambitions.
From the time it reaches maturity, the value of a barrel of fine aged whisky grows exponentially with age. Each year for the last decade we have substantially increased the amount of whisky distilled and barrelled.
These two facts mean that over the next 10 years the volume of premium whisky reaching maturity will increase substantially each year, and the volume of mature whisky experiencing exponential value growth will also grow each year. This combined effect will fundamentally change the scale of the Hellyers Road business from its already impressive position.
Numbers
Key Values:
- $49 million – Wholesale Value of Whisky Inventory in Cask
- $20 million+ - Replacement Value of Distillery, Bottling Hall and Restaurant
- $6.1 million – FY24 YTD Turnover
- $755k – FY24 YTD Net Profit Before Tax
Key Numbers:
- 5,700 - Full Size Barrels in the Bond Store
- 500,000 - Annual production capacity in bottles
- 35,000 - Annual visitors to the distillery
- 13 – Medals at 2024 World Whiskies Awards – more than any other Australian distillery
- 12 – Number of Best Australian Whisky Category wins at World Whiskies Awards since 2019
Key Dates:
- 1957 – Founding of Whisky Tasmania Limited (then known as Betta Milk Cooperative)
- 1997 – Commencement of work on Hellyers Road Distillery
A decade or more of competitive advantage
Establishing a mature whisky business that can offer high quality aged whisky at competitive prices takes decades.This is a significant barrier to entry, giving Hellyers Road a decisive ten year head start over newcomers.
Unlike many Australian whisky distilleries constrained to selling their younger whisky to fund their operations, Hellyers Road is in a privileged position. The enduring support from our shareholders over the last 27 years has enabled us to cultivate an inventory rich in matured whisky. This positions us uniquely to offer whiskies of exceptional quality at prices that remain competitive on the global stage, while still achieving attractive profit margins. This is a long term competitive advantage. No amount of investment by other Australian distilleries can close the age gap, only time – and even in 15 years, when some newcomers might finally be releasing a 20 year old - we will have Australia’s first 37 year old whisky.
Investor rewards
Why are we being so generous in offering so much extraordinary whisky and whisky cream to new shareholders? Because the whole point of this crowd-sourced funding is to have you join us as our best and most fervent ambassadors – and you can’t do that without whisky in hand, can you?
The 21 Club
The 21 Club is an exclusive club for shareholders who have shown unparalleled support for our journey.
For those investing more than $7,500, you will be invited to join the 21 Club with exclusive benefits that include:
- the ability to purchase up to six exclusive release 21 year old+ whiskies per year at not more than $500 per bottle - unmatchable value; and
- private behind the scenes distillery tours with barrel sampling of 21 year old whiskies.
This club is more than a reward, it's a partnership, recognising those who see the long-term value and impact of our work
The Board
Lesley French
Chair
Eloise House
Deputy Chair
Derek Charge
Managing Director/CEO
Anthony Mortimer
Non-Executive Director
Cameron Taylor
Non-Executive Director
Devon Cruickshank
Non-Executive Director
Management
Amanda Beck
National Sales Manager
Lara Wehby
CFO/Head of Marketing
Fiona Coutts
Head Distiller
Mark Gluyas
Executive Chef
Always consider the general CSF risk-warning and offer document before investing
Want to know more about equity crowdfunding? Click here
Discover investment opportunities here.