Patent pending financial data, news and analysis platform to support rise of the "smart phone investor"

Upcoming Grafa Pty Ltd

Your Market Mate


  • The rise of the “smartphone investor” has fuelled the growth of mobile trading platforms however, there's no “mobile-first” financial data and information platform to support the rapidly growing smartphone investors. Grafa fills this void as the world’s largest data, news and information platform tailored to the needs of Smartphone Investors.
  • Grafa creates the mechanism and the ecosystem for the traditional titans of finance to connect with the new breed of smartphone investors in a way that benefits both groups
  • Grafa has had a soft launch and is already generating revenue from its data and content subscriptions as well as from enterprise data solutions for clients including WA Business News and several ASX-listed companies.
  • Partnership with ASX-listed Linius Technologies, which provides AI-generated video for the likes of and video conferencing.
  • Serviceable market of 9 million Australian adults holding investments outside their super. 
  • Founded by ex-Bloomberg Data Editor and Macquarie Bank analyst Dan Petrie, ex-Bloomberg TV anchor Heidi Cuthbert and Jon Cuthbert - a former university lecturer and education specialist.
  • Recently joined the Australian Bureau of Statistics advisory committee on best practice solutions delivering government APIs.
  • Grafa has a publishing licence from the ASX as well as the NYSE.

View the latest Grafa explainer video here

The Problem

Globally, the rise of the “smartphone investor” has fuelled the growth of mobile trading platforms such as Robinhood (US$11.2 billion valuation) and EToro (US$2.5 billion valuation).

However, there is no mobile-first data, news and insights platform to complement and support the rapid global growth of smartphone investing.

In traditional financial markets, the flow of information has been dominated by the duopoly of Bloomberg and Reuters - but there is a major opportunity for a company like Grafa to provide mobile-first financial data, analysis and news direct to the consumer via their mobile phone.

While there are online trading platforms such as CommSec and others, they generally only offer limited information relating to the assets traded on their platform.

There is no single platform that allows for a complete view across all asset classes including stocks, currencies, cryptocurrencies, commodities, property and economic data. 

For the consumer, this means they can never get a complete view of the best asset class to invest - they are being pushed down a particular asset funnel by the trading platform.

One of the reasons for this is because it’s extraordinarily complicated to synthesise all the disparate data sources into one seamless user interface and make this vast volume of data and information available via a cloud-enabled application.

Grafa will be the ultimate source of financial data to underpin the flow of information to all online trading platforms, starting with Australia and then expanding overseas.


Grafa makes finance simple and entertaining. It allows anyone, anywhere in the world to quickly research, get personalised insights and prepare yourself for investment opportunities. Grafa is a patent pending powerful cloud-based financial information tool to help everyone, from the novice to the professional, navigate and monitor their investments. Grafa aims to be the world’s largest finance-focused content and social networking platform. 

Unrivalled Features

  • AI-curated video news content from Bloomberg, Reuters and more.
  • Charting tool that allows for comparisons across 20,000 data points including stock market, economic, commodities, currencies and cryptocurrencies. 
  • Portfolio tracking - monitor the performance of your investments in one place.
  • Like a pocket MBA - entertaining video tutorials that simply explain complex financial concepts.
  • Built on the AWS stack which allows for rapid global scaling of the business.
Follow the smart money with Grafa. 


Grafa creates an ecosystem in which traditional financial services companies can interact directly with individual investors. Both groups benefit from this interaction - individuals by getting access to quality information and the companies by getting exposure to an engaged audience. Grafa has two key recurring revenue streams from B2B “Business Publishers” and B2C “Content Consumers”. 

Grafa has been engineered to function like a social networking platform to tap into learned habits across other social networks. The more content is created by the publishers, the more information that’s readily available for the consumer.

Grafa will use a series of algorithms to tailor information for the user based on their preferences. For example, if someone is interested in gold, they can find all the research, news and analysis provided by publishers relating to gold within seconds. 

The value of Grafa will also be realised as more and more disparate data sets are added to the platform. It will allow users to very quickly scan the globe for information to make informed decisions. 

Ultimately the true value of Grafa will be when it is an aggregator of ideas and an agnostic referrer of trades to other online trading portals. 

Grafa has also been assessed as being an Early Stage Innovation Company, which provides for tax incentives for investors


Grafa is generating revenue from early adopters that took up the company’s presale offer as part of a pre-Christmas soft launch. Among the early adopters many are from funds and brokers who took out a subscription to assess whether to roll out Grafa to their staff and clients. Grafa has a partnership with ASX-listed Linius Technologies, which also provides an AI-generated video conference solution called WHIZZARD that integrates with Zoom, Webex Meetings and Microsoft Teams. Grafa has recently joined the Australian Bureau of Statistics advisory committee on best practice solutions delivering government APIs. The Australian market is certainly a test market ahead of plans to rapidly expand into Asia. 


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