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Levelling the retail playing field
Market leading technology
Provides real benefits to customers
Significant global market opportunity
Global customer base
Well developed funding plan
Foresense Technologies* is changing perceptions. For decades now, behavioural data has been collected and analysed in the virtual world in minute detail. Bounce rate. Dwell time. Impressions. Unique and return visitors. Session duration. Foresense Technologies has developed a platform to bring these types of specific parameters into the bricks and mortar physical world – a real-time quantification of human behaviour in-store to provide invaluable insight supporting commercially important decisions and driving revenue.
Utilizing the increasing prevalence of smartphones as a digital marker, powerful on-site sensors interact to capture millions of customer data points every single second, processed and readily accessible in real-time.
Foresense enables store owners and companies to embrace the future and understand exactly how people negotiate their stores.
The Foresense technology has been designed to level the playing field for brick and mortar retailers. Their unique solution presents an opportunity to forecast future trends unique to a retailer’s operational space, offering a certain foresight into how users, clients or customers act and interact in real time; a certain foresense
* The issuer is currently named Buzd Pty Ltd ACN 167 321 888, and is trading as Foresense Technologies. The company submitted an application to ASIC to convert to a public company and change its name to Foresense Technologies Ltd and expects the conversion to occur on 24 December 2020.
Consumers today are smarter, sharper and more cautious than ever before, with skyrocketing demands and expectations. To combat this, accurate measurement and analysis of data is essential to formulate a marketing strategy that successfully encompasses all consumer touch points. As transparency and personalised engagement is more important than ever before, it is now possible through technological advancement and effective integration of traditional and digital channels.
Click on something once and you’ll keep getting ads served up to you until you surrender and buy the item. These hyper-targeted digital marketing tactics have left bricks and mortar operators for dead with price undercutting. Same day delivery. Ease of returns – the list goes on.
The underlying driver to the success of online retail has been the ability to digitally classify and tag individual website visitors by compiling detailed data about their mindset and buying intentions. This allows them to follow potential customers around in cyberspace with targeted display advertisements, emails and SMS communications to give them the best chance of a sale.
In light of the global upheaval caused by Covid-19, the growth of online retail has further accelerated, making it more important than ever for physical retailers to make the most of all the tools and technologies they have available.
By placing powerful sensors throughout a retail business, Foresense is able to capture and analyse millions of customer data points every single second. It provides real-time analytics of foot traffic inside and around an organisation’s physical location, collected by sensors integrating with consumers’ smartphones. It can show how many people are passing, visiting, and/or engaged by an outlet on an hourly, weekly or monthly basis.
In doing this, Foresense provides a unique approach to providing insightful and actionable information to its customers that adds value to their business’ bottom line allowing casinos, smart cities, shopping malls, hotels and retail business to experience a quantum shift in their businesses.
Foresense collects behavioural data utilising leading edge Artificial Intelligence systems in our proprietary presence detection technology. It analyses how people act – and interact – on-site in real world settings. It allows accessibility in real time so highly informed, proactive.
Foresense helps traditional retailers survive in a disruptive digital world
Foresense is pioneering disruptive new trends in retail by creating the world’s most
powerful AI real time data analytics engine, unique sensor location marketing, and real time loyalty programs.
Foresense has already partnered with a leading US data analytics company to deliver the first presence analytics out of the box solution for retailers of any size and is partnering with existing distribution channels to leverage their sales reach and reseller networks.
Having established partners for manufacturing and distribution, Foresense has signed a number of agreements with major national and international clients.
Foresense is also in discussions with a number of other local and international companies for the rollout of their sensors as a real-time analytics partner.
The market opportunity for Foresense Technologies is global. Traditional methods of collecting and collating behavioural data are reactionary and definitive information that drives decisive action is only available after opportunities have been missed.
71% of US consumers are using their smartphones to assist them in-store and 82% of them make their purchasing decision in-aisle. With their smartphones customers are checking prices, browsing products, accessing reviews, sourcing opening hours and location information, and accessing promotional offers presenting a huge opportunity for retailers.
Big Data enables the analysis of customers smartphone and in-store activity in real-time opening up new avenues to provide consumers with real-time information whilst shopping in-store and online. The Big Data market revenues from software and services are expected to grow from US$11 billion in 2019 to US$43 billion by 2024, a CAGR of over 30% presenting a major opportunity for Foresense and their in-store, real-time data analytics.
Foresense Technologies is targeting the physical world to enable bricks and mortar to compete with online services through real-time data analytics and presence detection through sensors and smartphones.
Foresense will look to develop 5 key revenue streams, with two of these already underway. The majority of the Company’s revenue will be on a recurring basis via its SaaS subscription model and share revenue via the creation of location-based marketing and VIP membership programs utilising real-time presence analytics.
Providing consulting and development services to customers, calculated at an hourly rate. Special projects could include the creation of an AI real-time data solution within a company or organisation. Such special projects can range from $50,000 to $2 million+ per project
Buzd Pty Ltd (to be renamed Foresense Technologies Ltd) is an early-stage business, aiming to level the playing field for brick and mortar retailers by collecting behavioural data and utilising leading edge Artificial Intelligence systems. The opportunities for the company and are significant, but there is a degree of risk associated with any early-stage company. These risks include, but not limited to, being an early stage company, the ability to protect their intellectual property, operating in a highly regulated industry, competitive risk and data and reputational risk.
See the Risk section in the Offer Document for further information.
The Offer is subject to a Maximum Subscription amount of $2,000,000. If the Maximum Subscription is reached, the Offer will close early. Applications will be treated on a time priority basis and may be subject to scale back, so please fund your application as soon as possible
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Section 734(6) disclosure: The issuer of the securities is Foresense Technologies Ltd ACN 167 321 888. The securities to be issued are fully-paid ordinary shares. The disclosure document for the offer can be obtained by clicking on the link above. The offers of the securities are made in, or accompanied by, a copy of the disclosure document. Investors should consider the disclosure document in deciding whether to acquire the securities. Anyone who wants to acquire the securities will need to complete the application form that will be in or will accompany the disclosure document (which can be done via the electronic application form which will become available by clicking the bid button above).
BrewDog was born in 2007 with a mission to make other people as passionate about great craft beer as they are. In 2019, BrewDog opened their first facility in Australia, and are now on the verge of releasing awesome craft beer made by BrewDog, in their new home in Brisbane.
Their mission is to become the world's most sustainable beer business and this year announced they are officially carbon neutral.
BrewDog have a community of over 145,000 Equity Punk investors, and now, they are expanding that community into Australia. This is your chance to join them.
Before investing please consider the Offer Information Statement.
Foresense Technologies has developed an artificial intelligence solution enabling brick and mortar stores to more effectively compete with the growing presence of ecommerce. Proprietary presence detection technology combined with in-store digital sensors and mobile app technology enables real-time quantification of human behaviour in-store.
Near term revenues from signed agreements with oOh!media and a network of 4,000 newsagents across Australia, as well as being final negotiations with a large US based casino group, a major national retailer and several other iconic global brands.
Foresense is positioning itself as a global leader in the customer presence and analytics market.
Before investing please consider the offer document and the general risk warning.
The COVID-19 pandemic has caused a wave of discounted capital raisings with ~$53 billion of discounted new shares issued in the last 12 months.
Share Purchase Plans (SPPs) allow individual shareholders to apply for up to $30,000 in shares at the same discounted price paid by institutions. In the 12 months to 31 December, in-the-money SPPs were issued at an average 10% discount to the ASX closing price on the SPP closing date. But, you must be a shareholder before the SPP is announced.
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Before investing please consider the offer document and the general risk warning.
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