You may come across the terminology “register your interest” and/or “express your interest.” This language is used interchangeably and means you are expressing your interest in investing in a company’s equity crowdfunding offer.
By expressing your interest, you are providing the company with your contact details. In return, the company will keep you informed on events, campaign milestones and open dates. You’ll also receive first access to invest in the offer and an opportunity to talk directly with the founders.
In simple terms, expressing your interest in a campaign provides you with additional education opportunities and ensures you don’t miss the opportunity to invest.