The Smart Energy Solution Designed to Help Cut Aussie Bills

Smart Lifestyle Australia Limited

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Access the Smart Lifestyle Australia Limited OIS (offer document) here

IMPORTANT STATEMENT: Smart Lifestyle Australia Limited ACN 652 113 561 (SLA) is offering ordinary shares (Shares). An offer information statement (Disclosure Document) is available and can be accessed here. The offer of the Shares will be made in the Disclosure Document, which should be considered when deciding whether to purchase Shares. Anyone who wants to acquire Shares will need to complete the application form that will accompany the Disclosure Document.

Australia's Electrified Smart Home Opportunity

  • $1M Net Profit After Tax (Audited)

  • SaaS Recurring Revenue in Development

  • Aiming for a 2029 IPO

Australia is experiencing a major shift toward electrified and sustainable living. Rising energy prices, climate concerns, and government incentives are pushing homeowners and businesses to adopt smarter, more energy-efficient technologies.  

Traditional homes rely heavily on gas and grid electricity, which are becoming more expensive and environmentally unsustainable. There is now a growing demand for electric alternatives such as Battery Energy Storage Systems, induction cooktops, EV chargers, and Hot Water Heat Pump Systems. 

Smart Lifestyle Australia (SLA) spotted this opportunity early and is well placed to lead the charge in fully electrified, connected homes and business. By offering a complete “smart lifestyle package”, SLA will allow customers to control and optimise their energy use through one central app. 

The opportunity is clear: as more Australians aim for energy independence and net-zero emissions, the demand for integrated smart-home solutions will only rise.  

Want to learn more? Watch the Investor Q&A here.

Your Investment, Your Rewards up to $10,000

As a valued investor in Smart Lifestyle Australia, you're not just investing in a company; you're joining a movement and receiving tangible benefits. Every investor gains access to our exclusive Shareholder Reward Program, which includes a significant 30% discount on Smart Lifestyle Australia products through your dedicated Shareholder Wallet.

 

Electrifying Australia's Homes, Powering the Future

Smart Lifestyle Australia (SLA) is an Australian energy efficiency company focused on creating a comprehensive home electrification ecosystem.  

They've already generated over $13 million in revenue and sold 11,500+ units in 2.5 years, achieving a net profit of $1 million in the year ended March 31, 2025. 

SLA operates in a massive and rapidly growing market, projected to reach over $19 billion by 2030, driven by rising energy costs and significant government rebates.  

They aim to be one of the first Australian companies to offer a fully integrated suite of smart electrification products, including battery energy storage, hot water heat pumps, EV chargers, and induction cooktops, all connected via the SLA HEMS App with recurring SaaS revenue potential. 

With an existing subscriber database of 14,000+, SLA has low-cost customer acquisition opportunities.

Their vertically integrated model ensures quality and efficiency, and they are led by an experienced leadership team. SLA has a clear roadmap toward a planned ASX listing, offering potential investor liquidity.  

Australia's Home Electrification Ecosystem

SLA is aiming to deliver a fully integrated home electrification ecosystem.  

Products include Battery Energy Storage and a Heat Pump Hot Water System. Air conditioning Units, Induction Cooktops and EV chargers, all connected via the SLA HEMS App are coming soon. 

SLA generates revenue through its current and future products through direct sales to retailers and consumers (11,500+ units sold, $13M+ revenue in 2.5 years) and aims to unlock recurring SaaS revenue from the SLA HEMS App. 

SLA addresses high energy costs and the complexity of home electrification with an all-in-one, quality-controlled, rebate-eligible solution. Customers choose us because we lower their energy bills, simplify the move away from fossil fuels, and create lasting value through our vertically integrated model, while together supporting the planet through our LDC initiative. 

Powering a $19B Electrification Boom

Australia is on the brink of a clean energy revolution and Smart Lifestyle Australia (SLA) is placed to lead the charge. The home electrification market is forecast to explode from $8.8 billion in 2024 to $19 billion by 2030, growing at an astonishing 115% (CSIRO Report).

This surge is powered by three unstoppable forces:

  • Rising energy costs (up 40% in two years).
  • Access to Federal government rebates.
  • Regulatory mandates, including Victoria’s gas connection ban impacting 100,000+ new homes annually.

SLA is an Australian company ready to offer a fully integrated electrification suite that includes Battery Energy Solar System, Hot Water Heat Pumps, EV chargers, and more, all connected via its SLA HEMS App. With over 11,500 units sold, a 14,000+ customer database, and a roadmap to ASX listing, SLA is primed for national scale and recurring SaaS revenue. 

This is more than a market, it’s a movement. And SLA is building the infrastructure to power it.

Proven Growth in a Growing Market

Since 2021, Smart Lifestyle Australia (SLA) has rapidly scaled, generating $13M in revenue and delivering over 11,500 from its first product the Australian-designed hot water heat pump and electrification products. Our customers have collectively saved $5M+, and now it’s your turn make the switch to smarter energy today. 

Key Milestones & Innovation: 

  • Heat Pump Water Heater (2022) and Battery Energy Storage System (2025) sold out prior to arrival! 
  • $1 Million dollar net profit as of March 2025 and with new products in development: EV chargers, induction cooktops, air conditioners.
  • Developing SLA HEMS App and preparing Commercial Energy Management System (CEMS) in the future. 

Sustainability & Impact: 

  • Electric induction cooktops eliminate harmful emissions, reduce deforestation, and ease household burdens. 
  • 5% of profits donated to fund clean cooking solutions in Least Developed Countries, supporting UN SDGs for health, energy access, and climate action.

With a leadership team boasting 100+ years of combined experience and a roadmap to ASX listing, SLA is positioned for national scale, long-term impact, and global sustainability leadership. 

Australian Integrated Electrification Platform

SLA is an Australian company aiming to offer a fully integrated, locally designed suite of smart electrification products, from Battery Energy Storage, Hot Water Heat Pumps, EV chargers to and induction cooktops, all controlled via a single, app-based ecosystem.  

This vertical integration, encompassing design, manufacturing, distribution, and support, eliminates the fragmented upgrade journey consumers typically face, ensures superior quality, and creates a formidable competitive barrier that others will find difficult to replicated. 

The Home Energy Management System (HEMS) App aims to transform hardware sales into a "hardware-as-a-platform" model, enabling smart energy management and unlocking recurring SaaS revenue potential of $5-10/month per user. This digital ecosystem aims to foster deep customer stickiness and diversifies income with high-margin predictability, enhancing long-term valuation. 

SLA benefits immensely from powerful macro-economic tailwinds: a 40% surge in Australian electricity prices, substantial federal rebates, and mandatory gas phase-outs in Victoria new homes. 

SLA's integrated solution aims to simplify access to these incentives, which will enable the company to capture a larger share of this structurally driven demand. Investors gain direct benefits, including 30% off SLA products, fostering a loyal community and brand advocacy. Invest in SLA to capitalise on a company with ambitions to be a market leader building Australia's clean energy future with a proven, differentiate, and resilient business model.

The team

Saddam Naiem

Founder & CEO

Oversees the company's strategic direction, product development, supply chain, and growth strategy. Saddam has 15 years of experience in the household electrification market and is experienced in scaling companies.

Suzi Nastevski

Head of People & Culture

20 years of experience in human resources, organisational leadership, and regulatory compliance. She has held senior roles at Accenture and the Essential Services Commission. Suzi leads people operations and ensures the company's growth is supported by strong governance, inclusive culture, and compliant internal systems.

Andrew Petris

CFO

Over 25 years of global finance expertise, Andrew has held pivotal roles at Timelio (Co-Founder), Aberdeen Asset Management (UK/Singapore), and EY. A London Business School master's degree graduate and qualified Chartered Accountant, he has raised multiple capital rounds and has extensive M&A experience.

Vincent Sanza

CMO

15 years of strategic marketing experience, Vincent has helped transform traditional businesses into tech-forward, multi million-dollar market leaders. His unique blend of brand strategy and performance-driven execution has driven growth across multiple brands under Tata Consumer Products and Fiat Chrysler.

Rod Woolley

Independent Chairman

Rod drives sustainable innovation. Former President of the Energy Savings Industry Association and architect of the Victorian Energy Efficiency Target (VEET) scheme, Rod's expertise spans across policy, advocacy, and business development.

Dr Vikki Mcleod

Board Member

PhD in energy policy needed to support Australia's clean energy transition with a background in electrical engineering. Vikki previously held Senior Executive positions across four government jurisdictions. She has 10 years of experience in the community energy sector. She is an experienced Board member and AICD Graduate.

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Smart Lifestyle Australia Limited

Smart Living, Redefined for Australia

 

Smart Lifestyle Australia (SLA) is driving Australia’s clean energy revolution with electric heat pumps, induction cooking, EV chargers, solar storage batteries, smart air conditioning, and an innovative energy management app. $13M revenue in 2.5 years and strong strategic partnerships. SLA delivers scalable energy solutions for a cleaner future.