Smart Lifestyle Australia Limited - Offer Information Statement
IMPORTANT STATEMENT: Smart Lifestyle Australia Limited ACN 652 113 561 (SLA) is offering ordinary shares (Shares). An offer information statement (Disclosure Document) is available and can be accessed here. The offer of the Shares will be made in the Disclosure Document, which should be considered when deciding whether to purchase Shares. Anyone who wants to acquire Shares will need to complete the online application form that will accompany the Disclosure Document.
Australia is experiencing a major shift toward electrified and sustainable living. Rising energy prices, climate concerns, and government incentives are pushing homeowners and businesses to adopt smarter, more energy-efficient technologies.
Traditional homes rely heavily on gas and grid electricity, which are becoming more expensive and environmentally unsustainable. There is now a growing demand for electric alternatives such as Battery Energy Storage Systems, induction cooktops, EV chargers, and Hot Water Heat Pump Systems.
Smart Lifestyle Australia (SLA) spotted this opportunity early and is well placed to lead the charge in fully electrified, connected homes and business. By offering a complete “smart lifestyle package”, SLA will allow customers to control and optimise their energy use through one central app.
The opportunity is clear: as more Australians aim for energy independence and net-zero emissions, the demand for integrated smart-home solutions will only rise.
As a valued investor in Smart Lifestyle Australia, you're not just investing in a company; you're joining a movement and receiving tangible benefits. Every investor gains access to our exclusive Shareholder Reward Program, which includes a significant 30% discount on Smart Lifestyle Australia products through your dedicated Shareholder Wallet.
*Investor Terms and Conditions: Investor rewards are capped at AUD $10,000 in total discounts. Investments of AUD $10,000 or more receive discounts equal to AUD $10,000 (e.g., $10,000 off $33,333 RRP). Rewards must be redeemed within three (3) years through the Smart Lifestyle E-commerce platform, applicable only to full RRP products once the platform goes live on 1 November 2025. Rewards are non-transferable and cannot be redeemed through resellers.
Smart Lifestyle Australia (SLA) is an Australian energy efficiency company focused on creating a comprehensive home electrification ecosystem.
They've already generated over $13 million in revenue and sold 11,500+ units in 2.5 years, achieving a net profit of $1 million in the year ended March 31, 2025.
SLA operates in a massive and rapidly growing market, projected to reach over $19 billion by 2030, driven by rising energy costs and significant government rebates.
They aim to be one of the first Australian companies to offer a fully integrated suite of smart electrification products, including battery energy storage, hot water heat pumps, EV chargers, and induction cooktops, all connected via the SLA HEMS App with recurring SaaS revenue potential.
With an existing subscriber database of 14,000+, SLA has low-cost customer acquisition opportunities.
Their vertically integrated model ensures quality and efficiency, and they are led by an experienced leadership team. SLA has a clear roadmap toward a planned ASX listing, offering potential investor liquidity.
SLA is aiming to deliver a fully integrated home electrification ecosystem.
Products include Battery Energy Storage and a Heat Pump Hot Water System. Air conditioning Units, Induction Cooktops and EV chargers, all connected via the SLA HEMS App are coming soon.
SLA generates revenue through its current and future products through direct sales to retailers and consumers (11,500+ units sold, $13M+ revenue in 2.5 years) and aims to unlock recurring SaaS revenue from the SLA HEMS App.
SLA addresses high energy costs and the complexity of home electrification with an all-in-one, quality-controlled, rebate-eligible solution. Customers choose us because we lower their energy bills, simplify the move away from fossil fuels, and create lasting value through our vertically integrated model, while together supporting the planet through our LDC initiative.
Australia is on the brink of a clean energy revolution and Smart Lifestyle Australia (SLA) is placed to lead the charge. The home electrification market is forecast to explode from $8.8 billion in 2024 to $19 billion by 2030, growing at an astonishing 115% (CSIRO Report).
This surge is powered by three unstoppable forces:
SLA is an Australian company ready to offer a fully integrated electrification suite that includes Battery Energy Solar System, Hot Water Heat Pumps, EV chargers, and more, all connected via its SLA HEMS App. With over 11,500 units sold, a 14,000+ customer database, and a roadmap to ASX listing, SLA is primed for national scale and recurring SaaS revenue.
This is more than a market, it’s a movement. And SLA is building the infrastructure to power it.
Since 2021, Smart Lifestyle Australia (SLA) has rapidly scaled, generating $13M in revenue and delivering over 11,500 from its first product the Australian-designed hot water heat pump and electrification products. Our customers have collectively saved $5M+, and now it’s your turn make the switch to smarter energy today.
Key Milestones & Innovation:
Sustainability & Impact:
With a leadership team boasting 100+ years of combined experience and a roadmap to ASX listing, SLA is positioned for national scale, long-term impact, and global sustainability leadership.
SLA is an Australian company aiming to offer a fully integrated, locally designed suite of smart electrification products, from Battery Energy Storage, Hot Water Heat Pumps, EV chargers to and induction cooktops, all controlled via a single, app-based ecosystem.
This vertical integration, encompassing design, manufacturing, distribution, and support, eliminates the fragmented upgrade journey consumers typically face, ensures superior quality, and creates a formidable competitive barrier that others will find difficult to replicated.
The Home Energy Management System (HEMS) App aims to transform hardware sales into a "hardware-as-a-platform" model, enabling smart energy management and unlocking recurring SaaS revenue potential of $5-10/month per user. This digital ecosystem aims to foster deep customer stickiness and diversifies income with high-margin predictability, enhancing long-term valuation.
SLA benefits immensely from powerful macro-economic tailwinds: a 40% surge in Australian electricity prices, substantial federal rebates, and mandatory gas phase-outs in Victoria new homes.
SLA's integrated solution aims to simplify access to these incentives, which will enable the company to capture a larger share of this structurally driven demand. Investors gain direct benefits, including 30% off SLA products, fostering a loyal community and brand advocacy. Invest in SLA to capitalise on a company with ambitions to be a market leader building Australia's clean energy future with a proven, differentiate, and resilient business model.
For more detailed information, please read the Capital Structure section of the Offer Information Statement.
For more information, please read the Use of Funds section of the Offer Information Statement.
The Offer is subject to a Maximum Subscription amount of $5,000,000. If the Maximum Subscription is reached, the Offer will close early. Applications will be treated on a time priority basis and may be subject to scale back, so please fund your application as soon as possible.
There are a number of factors, both specific to the Company and of a general nature, which may affect the future performance of the Company and the outcome of an investment in the Company. There can be no guarantees that the Company will achieve its stated objectives, that forecasts will be met or that forward-looking statements will be realised. The Risk section describes certain, but not all, risks associated with an investment in the Company. Prior to making an investment decision, prospective investors should carefully consider the following risk factors oulined in the Offer Information Statement, as well as the other information contained in this Offer Information Statement or of which they are otherwise aware.
Question time
We'd love to answer your questions, we'll have one of the OnMarket team or the company representative of the offer get back to you asap. So ask away ...
When will I be able to actually invest my money into SLA?
Martin S (OnMarket member) on 02/10/2025Hi Martin, We are already accepting investment. Just click on Invest Now button to complete the application. Thanks
Saddam N (Smart Lifestyle Australia Limited representative) replied to Martin S on 02/10/2025Where? Can't see Invest Now.
Martin S (OnMarket member) replied to Saddam N on 05/10/2025Hi Martin, the button/ link is at the top of this page. Alternatively, here is the URL to paste into your browser. https://www.onmarket.com.au/bid/?OMBAppaction=public%3Abid.investmentProfile&OMBApppk=1
Andrew P (Smart Lifestyle Australia Limited representative) replied to Martin S on 06/10/2025Please sign in to post a question