Aiming to Scale Seabin's Plastic Pollution Services to Melbourne
Seabin Pty Ltd
Seabin™ And The $7 Trillion Nature Market
Seabin™ is a profitable Australian environmental data company transforming ocean pollution into measurable business intelligence. What started as a floating bin cleaning marinas has evolved into a scalable environmental data platform powering sustainability and compliance reporting for corporates and governments.
Each Seabin filters billions of litres of water annually, capturing and categorising plastic pollution by type, size, and brand. This information feeds into Seabin’s Environmental Data Program, which sells certified data and reporting services to clients with sustainability and ESG disclosure requirements. In short, Seabin makes money by providing the data companies need to prove accountability, measure progress, and meet compliance.
With five years of baseline data from Sydney Harbour and 40+ major brand partners, Seabin has demonstrated both environmental impact and financial viability. Our insights are used to identify
pollution sources, influence policy, and drive transparency across supply chains.
As the $7 trillion nature market expands, Seabin is scaling city by city - building a global network of real-time ocean data to help industries prepare for Mandatory Nature Reporting.
Seabin is proving that data can clean our oceans - and drive profit at the same time.
Seabin Profitability, Melbourne and Mandatory Nature Reporting
Proven Profitability:
After years of resilience and lean growth, Seabin™ has reached profitability through disciplined restructuring, improved product offerings, and a stronger data-driven business model. With recurring revenue from environmental data sales and long-term partnerships, Seabin has demonstrated both financial sustainability and commercial scalability.
Melbourne Expansion:
Following our success in Sydney, Seabin is now aiming to scale operations to Melbourne’s Yarra River. This two-year, self-funded pilot will create new jobs and provide vital pollution data to help make the Yarra swimmable again. By replicating our Sydney model city by city, Seabin is building a national - and eventually global - network of real-time ocean health monitoring.
Mandatory Nature Reporting:
The upcoming introduction of Mandatory Nature Reporting in Australia and internationally represents a major revenue catalyst. Just as carbon reporting created the carbon market, nature reporting will drive billions in investment for credible, auditable environmental data. Seabin’s proprietary datasets position the company as a trusted supplier of plastic pollution reporting and footprint reduction services to governments and corporations. With profitability achieved, proven data systems, and expansion underway, Seabin is ready to scale - leading the charge in a $7 trillion nature market where accountability and environmental data drive real value.
Seabin: Cleaning Oceans, Creating Impact
Seabin generates revenue through:
- Corporate Partnerships - Companies partner with Seabin to support cleanup programs, meet ESG goals, and demonstrate environmental leadership.
- Impact Certificates - Certified environmental impact generated by Seabins are sold, allowing organisations and individuals to offset their plastic footprint and verify tangible results.
- Environmental Data Services - We monitor and remove plastic pollution at specific sites, delivering real-time data to support corporate reporting, compliance, and sustainability initiatives.
The $7 Trillion Nature Market
Seabin™ sits at the forefront of an emerging $7 trillion nature market, driven by the global shift toward Mandatory Nature Reporting and corporate accountability. While carbon markets focus on emissions, nature markets will require businesses to measure, report, and reduce their broader environmental impacts - including plastic pollution. Few companies are ready for this transition, giving Seabin a first-mover advantage as a proven, data-driven operator.
Over the past five years, Seabin has built one of the world’s largest baseline datasets on floating plastic pollution, capturing billions of litres of water and cataloguing millions of microplastics across Sydney Harbour. This dataset forms the foundation for scalable, compliance-grade environmental reporting services.
Seabin’s client portfolio includes more than 40 major brands and government partners - such as Sydney Airport, Multiplex, Sydney Metro and Infrastructure NSW that already pay for monitoring, reporting, and impact measurement. Backed by a global reputation for innovation, transparency, and credibility, Seabin is now expanding city by city, beginning with Melbourne’s iconic Yarra River. As nature reporting becomes mandatory, Seabin’s data, brand trust, and track record uniquely position it to lead this market - converting environmental impact into measurable business value.
Profitability And Proven Impact
Seabin™ has demonstrated strong commercial traction, achieving an average of $1 million in annual recurring revenue - without a sales team, ad spend, or marketing budget. This growth has come entirely from inbound demand, word of mouth, and Seabin’s global brand credibility.
Over five years, Seabin has evolved from hardware innovation to a profitable environmental data and digital impact company, providing compliance-grade reporting and plastic footprint reduction services. With 40+ major clients, Seabin’s organic client acquisition demonstrates clear market demand and product fit.
In 2024, Seabin launched its first digital impact products — including Impact Certificates that quantify litres filtered and plastic removed - converting real environmental data into verified, tradable business value. Market testing of these products has been highly successful, generating over $300,000 of impact allocation within the first six months (no sales team and no ad spend).
With five years of baseline data, a proven business model, and strong recurring revenue, Seabin is now poised for exponential growth. Scaling city by city, and supported by the coming wave of Mandatory Nature Reporting, Seabin is turning ocean data and measurable impact into a profitable, scalable global business.
First-Mover Advantage with Data-Driven Impact
While most competitors focus on selling hardware to marinas as once-off sales, Seabin™ chose a smarter path - investing in environmental data services and recurring revenue (ARR). Instead of chasing one-time hardware sales, Seabin targets governments and corporates that need credible, auditable environmental data for annual sustainability and compliance reporting.
This strategy has created a stable, compounding revenue model that doesn’t plateau - because sustainability reporting is required year after year. Seabin’s clients return annually for updated data and verification, generating repeat business and long-term relationships in a market that’s just beginning to formalise under Mandatory Nature Reporting.
Unlike hardware competitors, Seabin’s true value lies in its data and impact insights - measuring plastic pollution by brand, type, and volume to help clients reduce their footprint and prove progress. As nature reporting becomes mandatory, Seabin’s profitable, recurring, and data-driven model positions it to lead globally.
Lab and Operations Tour
After reaching profitability through disciplined restructuring, Seabin™ is keeping this raise lean — avoiding products and postage as investor rewards.
Instead, investors contributing over $5,000 will be invited to meet CEO Pete Ceglinski and the team at our Science Lab in Sydney, located at the Australian National Maritime Museum, in Darling Harbour, for an exclusive behind-the-scenes look at how Seabin turns ocean pollution into the data that is helping shape a $7 trillion nature market.
The Team
Pete Ceglinski
CEO & Director
Christopher Wilson
Non-Executive Director
Charles Griffith
General Manager
Always consider the general CSF risk-warning and offer document before investing
Please note: Investments over $10,000 are restricted to Sophisticated investors - Apply here
Want to know more about equity crowdfunding? Click here
Discover investment opportunities here.