Invest in Australia's #1 Safe Driving App

MyDriveHero Holdings P/L

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MyDriveHero | A game-changing, one of a kind ecosystem

MyDriveHero is on a mission to pioneer a reduction in road incidents across the globe, whilst putting cash back in the pockets of everyday drivers.

Since launching in 2022,  we have recorded more than 220 million kilometres using MyDriveHero, and over 168 million minutes behind the wheel improving safe driving habits. Across every state and territory, we have seen a 25% increase in safe driving behaviour and have paid out more than $400,000 in cash and prizes to everyday Australians who chose to drive responsibly.

At the same time, we have built a powerful new channel for brands: premium, verified advertising inventory that connects them with real drivers in meaningful moments. From Suzuki, Kayo, Melbourne Storm and HelloFresh, some of the country’s most trusted brands are now engaging through MyDriveHero.

We are inviting Australians to own a piece of the movement by joining us as we scale nationwide, expand internationally, and broaden our partners with insurers, governments, and brands all on the horizon.

Drive Safe. Earn Cash.

Why invest now?

MyDriveHero has a proven model, capturing a growing audience and leading retention rates, giving brands powerful, unique, and exclusive access at scale.

Proven Impact
MyDriveHero has driven measurable behaviour change on a national scale. Since launch, the app has recorded over 220 million kilometres and achieved a 25% improvement in safe driving habits across its two key categories: speeding and distraction.

Commercial Traction
The MyDriveHero ecosystem has proven both its scalability and revenue potential. With 30,000+ monthly active users, 4,500 paying subscribers (representing 13x growth in 18 months), and revenue up 483% year-on-year (FY24–FY25), the company continues to outperform expectations. Previous investors have already seen a 300% uplift in share value in under 24 months, reflecting strong commercial validation and investor confidence.

Built to Scale
MyDriveHero’s technology and business model are designed for seamless expansion. The platform can be deployed in new markets with minimal infrastructure investment, making it highly scalable across both domestic and international markets. With established traction and growing brand partnerships, the company is also ready to explore additional high-value verticals including insurance, government programs, telematics integrations, and product extensions.

Media and Market Validation
MyDriveHero has captured significant national attention and brand credibility. Featured on 7News, 9News, Today, Sunrise, Yahoo! Finance, Startup Daily, and more, the company has built strong public recognition as a pioneer for road safety. Partnerships with major brands such as Suzuki, Kayo, HelloFresh, and Melbourne Storm further demonstrate both social impact and commercial demand.

MyDriveHero in the Media

  • 7NEWS: MyDriveHero app rewards users for driving safe. Watch here
     
  • Sunrise: The app that rewards you for safe driving. Watch here
     
  • MyDriveHero & Melbourne Storm Partnership Announcement. Read here
     
  • Weekend Sunrise: National Interview with Joshua Wong from MyDriveHero. Watch here
     
  • Today Show: National Interview with Blake Robinson from MyDriveHero. Watch here
     
  • Agency Podcast: Creating Apps That Drive Change. Watch here

Solving a $3.6 Trillion Problem

The road toll has increased by 18.5% since 2021, resulting in 1,300 deaths in the past year, with speeding and distraction among the leading causes. Globally, the biggest killer for people aged 5-29 is road-related deaths resulting in $3.6 tillion in financial cost alongside this. Traditional safety campaigns have failed to create lasting change, and without innovation, both the death toll and costs will rise. Beyond road safety, brands are competing in an oversaturated media landscape, driving demand for unique, high-impact advertising channels. The intersection of a phone app, road safety, telematics, and multi-channel geo-targeted advertising unlocks billions in untapped value.

MyDriveHero is creating the world’s most rewarding safe driving ecosystem where every kilometre creates financial, social, and commercial value.

Advertisers
Brands can reach users right as they are about to unlock free money, converting attention into sales at the moment of highest intent.

Data
Driving behaviour becomes anonymised, providing high-value urban infrastructure, advertising, and movement insights for real impact.

Partnerships
Our partners gain exclusive access to our brand IP, unlocking bespoke advertising opportunities or converting user earnings into repeat sales.

A $1 Trillion Market

The global app economy continues to expand rapidly, with a projected compound annual growth rate (CAGR) of 12.8%, reaching a total value of $751 billion in 2025 and expected to surpass $1 trillion by 2030. This growth reflects a sustained global shift toward mobile-first engagement, digital rewards, and everyday app-based utility.

Alongside this, the global digital advertising market is valued at approximately US$790 billion in 2024 and projected to reach US$1.1 trillion by 2029, driven by increased internet penetration and the rise of performance-based campaigns on platforms such as video, mobile, and in-app advertising. In Australia, the sector is expected to reach $16.4 billion by 2025, reinforcing strong local demand for premium, targeted inventory.

Meanwhile, the global telematics market is undergoing significant expansion, projected to grow from $129.17 billion in 2024 to $681.82 billion by 2035, at a CAGR of 14.5%. This growth is being fuelled by increasing adoption of connected vehicle technologies, safety analytics, and data-driven fleet management solutions.

Operating at the intersection of these three high-growth industries, MyDriveHero is uniquely positioned to monetise everyday driving through advertising, rewards, behavioural data, and measurable social impact thus creating both financial and community value at scale.

Milestones that speak for themselves

Since launching in 2022, MyDriveHero has achieved rapid growth, strong market validation, and a significant uplift in company valuation within just 36 months. Key milestones include:

  • 25% increase in safe driving nationwide
  • 300% shareholder growth in 24 months
  • 483% revenue growth YoY
  • 30,000+ active users
  • 220M+ kilometres recorded
  • 165M+ minutes of app enagement
  • 1300% growth in subscriptions in past 12 months
  • 6200% growth in monthly impressions in last 12 months

Our momentum has also led to significant partnerships with brands such as:

  • Kayo
  • Suzuki
  • Melbourne Storm
  • HelloFresh
  • Westside Auto
  • Carma

In the past 12 months, we have launched two new revenue channels, reduced operating overheads by 65%, and tripled our active user base. With strong foundations and growing demand, MyDriveHero is now positioned for accelerated national expansion and future international scale.

Powerful mission, unique model

MyDriveHero has built a powerful competitive moat in a space traditionally dominated by insurers, telematics providers, and generic rewards platforms. Our unique combination of gamification, automation, and real cash rewards has created an engaged community of drivers and a platform that consistently outperforms industry benchmarks.

Gamification
We make safe driving a competitive, reward-driven game, like Duolingo for the road. The result is daily engagement, stronger habits, and a proven driver of revenue growth.

Automatic Technology
Every trip is tracked automatically without the user lifting a finger, delivering instant rewards for safe habits and cutting risky behaviour.

Cash Rewards
Drivers get paid for safe behaviour, creating instant motivation, building trust, and locking in long-term loyalty.

These three pillars have allowed MyDriveHero to achieve ~30% organic installs, with paid installs averaging just $2.00 compared to the $7.00 industry average, and dropping below $1.00 during PR campaigns. Our user churn is also less than 15% (30-day average), a dramatic improvement on the industry average of 85%.

MyDriveHero is not just outperforming the competition; it is redefining what’s possible at the intersection of technology, behaviour change, and commercial scale.

Time to step on the gas

Funds raised will accelerate MyDriveHero’s growth, fuel international expansion, and unlock new revenue streams for the MyDriveHero ecosystem.

Aggressive user acquistion
Scale our user base nationwide with data-driven marketing, brand activations, and referral programs.

Product upgrades
Enhance automation, expand gamification features within userbase and businesses, develop new premium and analytics products.

Partnerships & Expansion
Grow partnerships with brands, insurers, and governments while testing international markets and investigating telematics revenue opportunities
 
Operations & Team
Strengthen operational capability through key hires, improved systems, and enhanced scalability across technology, marketing, and customer support.

With proven traction, national partnerships, and data that powers safer roads and smarter advertising, its time to step up on the gas

Join us as we scale MyDriveHero into a global platform that rewards safer driving, powers smarter advertising, and delivers growth with real-world impact.

Investor Rewards

By investing in MyDriveHero, you can access exclusive rewards based on your investment size.

Tier 1 - $500 - $1,999

  • 3 years Premium Sub
  • Name mentioned in app (opt-in)
  • MDH Water Bottle

Tier 2 - $2,000 - $4,999

  • 5 years Premium Sub
  • Name mentioned in app (opt-in)
  • MDH Water Bottle
  • Exclusive Partner Discounts

Tier 3 - $5,000 - $9,999.36

  • 10 years Premium Sub
  • Name mentioned in app (opt-in)
  • MDH Water Bottle
  • Exclusive Partner Discounts
  • Bi-annually QA with Directors (Livestream)

Tier 4 - $10,000.20+

  • Lifetime Premium Sub
  • Name mentioned in app (opt-in)
  • MDH Water Bottle
  • Exclusive Partner Discounts
  • Bi-annually QA with Directors (Livestream)
  • Invite to Yearly Investor Dinner

Team

Blake Robinson

Founder & Managing Director

Blake is responsible for the company’s strategic direction, investor relations, and leadership, combining financial acumen with innovative thinking to achieve both mission-driven impact and commercial sustainability. Before MyDriveHero, Blake amassed significant experience in the financial services sector. With a background spanning senior leadership, management, and strategic roles across financial advisory, sales, and operations. He embraces a data-driven approach, emphasising user feedback, simplification, and rapid iteration as fundamental to scaling both products and financial strategies.

Joshua Wong

Founder & General Manager

Joshua Wong is a leader and entrepreneur with a passion for harnessing technology and strategy to drive meaningful change. Joshua is known for his exceptional relationship-building skills and strategic mindset. His ability to craft partnerships and drive growth played a crucial role in MyDriveHero’s expansion and user engagement across Australia. Peers describe him as a natural connector and communicator, someone able to negotiate high-level relationships with clarity, empathy, and execution finesse.

Rick Markham

Founder

Rick is a successful entrepreneur, business manager, and philanthropist operating numerous businesses, spanning the resources, construction, and capital goods industries throughout Australia. With a focus on local employment, local procurement, and charity, Rick is committed to building better futures and sustainable businesses.

Craig Cochran

Non-Executive Director & Investor

Craig Cochran is the chief executive officer and co-founder of the Medcan Group. His visionary approach and unwavering hands-on commitment to excellence has seen him as a pioneer and leader within the Australian Industry. With over 20 years of experience developing businesses from inception to maturity, Medcan Group commenced operations in 2016 and, under Craig’s vision, operates a full vertically-integrated business model encapsulating importation, cultivating, clinical operations, wholesaling, and distribution.

Advisors

Drue Schofield

Fractional CFO & Investor

Drue Schofield is the Co-Founder & Managing Director – Growth & Strategy for 4Front®, where he plays a pivotal role across a broad spectrum of financial services. His primary focus lies in helping clients grow and scale their businesses while also ensuring they build and maintain personal financial security. Known for his deep expertise in strategic planning, overarching business strategy, and most importantly, execution and implementation.

Daniel Lloyd-Jones

Fractional CTO & Advisor

Dan Lloyd Jones is a seasoned technology leader with over two decades of experience in software engineering, mobile development, and strategic innovation. He is the founder and Chief Technology Officer of Southern Mobile, an Australian firm specializing in custom iOS and Android app development. Since its inception in 2010, Southern Mobile has delivered high-quality mobile solutions across various sectors, including retail, logistics, and education. In addition to his work at Southern Mobile, Dan also serves as the Chief Technology Officer at Mys Tyler, a UK-based fashion technology company.

Dain Walker

Branding Advisor

Dain Walker is a professional content creator and brand strategist, disgustingly obsessed with the world of branding and how it can rapidly propel a company or individual into the marketplace for financial success. He founded his branding agency rivyl, and, as a result of rapid growth became the CEO of Australia’s fastest-growing branding agency in just a few short years.

Dan Copsey

Advisor & Investor

Dan Copsey is an Australian businessman, entrepreneur, active investor, and the 'CUB Business Person of the Year 2024'. He advises and consults for numerous founders and executives, as well as several charity organisations. He is currently, Chief Executive Officer for TMSPC Pty Ltd, which boasts a portfolio of leading businesses.

Ambassadors

Daniel Cullinan

Executive GM | Richmond Football Club

Daniel Cullinan is the Executive GM of Commercial at Richmond FC. Previously Chief Commercial Officer at Melbourne Storm. Cullinan has extensive experience leading partnerships, sponsorships, and revenue growth in sporting teams both domestically and internationally including the New Orleans Hornets/Pelicans, Houston Rockets, Sporting Kansas City, Inverleigh Media Holdings, and the AFL.

Justin Rodski

CEO | Melbourne Storm

Justin Rodski is the CEO of the Storm Group, overseeing both Melbourne Storm and Sunshine Coast Lightning. He leads the strategic direction of the clubs with a focus on high performance, strategy, and strong commercial growth. Previously, Justin spent ten years at Essendon Football Club as Chief Commercial and Customer Officer, where he drove major sponsorships, fan development, and revenue growth. Recognised as an innovative sports leader, he is passionate about building community connections and ensuring long-term success on and off the field.

Anthony Mullane

Co-Founder | Club of United Business

Anthony Mullane is a Sydney-based entrepreneur and co-founder of the Club of United Business (CUB), Australia’s fastest-growing members club for entrepreneurs, alongside Mark Bouris. Since co-founding CUB in 2014, Mullane has played a pivotal role in its evolution from a startup to a national network of over 20,000 members across Sydney, Melbourne, and Brisbane.

 

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