Invest in Australia's #1 Safe Driving App
Open for investment MyDriveHero Holdings P/L
MyDriveHero Holdings Pty Ltd | Equity Crowdfunding Offer
Min reached. Now targeting $500,000
$183,792
Raised79
InvestorsPlease consider the offer document and general risk warning before investing.
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MyDriveHero | Named Most Innovative Company in Australia for 2025 by Club of United Business (CUB)
Selected from more than 30,000 businesses nationwide, this award, decided by an external committee of leading founders, operators and business owners, confirms what our users, partners and investors already know: MyDriveHero is reshaping road safety, changing driver behaviour at scale and building one of the most exciting growth companies in the country.
Since launching in 2022, MyDriveHero has recorded over 220 million kilometres and 168 million minutes of driving, boosting safe driving behaviour by 25 percent across every state and territory. We have also paid out more than $400,000 in cash and prizes to everyday Australians who choose to drive responsibly.
At the same time, we have built a powerful new channel for brands with premium, verified advertising inventory that connects them with real drivers in meaningful moments. Trusted brands like Suzuki, Kayo, Melbourne Storm and HelloFresh are already engaging through MyDriveHero.
We are inviting Australians to own a piece of the movement as we scale nationwide, expand internationally and grow our partnerships with insurers, governments and leading brands.
Want to know more? Watch the Investor Q&A here.
Drive Safe. Earn Cash.
Why invest now?
MyDriveHero has a proven model, capturing a growing audience and leading retention rates, giving brands powerful, unique, and exclusive access at scale.
Proven Impact
MyDriveHero has driven measurable behaviour change on a national scale. Since launch, the app has recorded over 220 million kilometres and achieved a 25% improvement in safe driving habits across its two key categories: speeding and distraction.
Commercial Traction
The MyDriveHero ecosystem has proven both its scalability and revenue potential. With 30,000+ monthly active users, 4,500 paying subscribers (representing 13x growth in 18 months), and sales revenue up 354% year-on-year (FY24–FY25), the company continues to outperform expectations. Previous investors have already seen a 300% uplift in share value in under 24 months, reflecting strong commercial validation and investor confidence.
Built to Scale
MyDriveHero’s technology and business model are designed for seamless expansion. The platform can be deployed in new markets with minimal infrastructure investment, making it highly scalable across both domestic and international markets. With established traction and growing brand partnerships, the company is also ready to explore additional high-value verticals including insurance, government programs, telematics integrations, and product extensions.
Media and Market Validation
MyDriveHero has captured significant national attention and brand credibility. Featured on 7News, 9News, Today, Sunrise, Yahoo! Finance, Startup Daily, and more, the company has built strong public recognition as a pioneer for road safety. Partnerships with major brands such as Suzuki, Kayo, HelloFresh, and Melbourne Storm further demonstrate both social impact and commercial demand.
MyDriveHero in the Media
- 7NEWS: MyDriveHero app rewards users for driving safe. Watch here
- Sunrise: The app that rewards you for safe driving. Watch here
- MyDriveHero & Melbourne Storm Partnership Announcement. Read here
- Weekend Sunrise: National Interview with Joshua Wong from MyDriveHero. Watch here
- Today Show: National Interview with Blake Robinson from MyDriveHero. Watch here
- Agency Podcast: Creating Apps That Drive Change. Watch here
Solving a $3.6 Trillion Problem
The road toll has increased by 18.5% since 2021, resulting in 1,300 deaths in the past year, with speeding and distraction among the leading causes. Globally, the biggest killer for people aged 5-29 is road-related deaths resulting in $3.6 tillion in financial cost alongside this. Traditional safety campaigns have failed to create lasting change, and without innovation, both the death toll and costs will rise. Beyond road safety, brands are competing in an oversaturated media landscape, driving demand for unique, high-impact advertising channels. The intersection of a phone app, road safety, telematics, and multi-channel geo-targeted advertising unlocks billions in untapped value.
MyDriveHero is creating the world’s most rewarding safe driving ecosystem where every kilometre creates financial, social, and commercial value.
Advertisers
Brands can reach users right as they are about to unlock free money, converting attention into sales at the moment of highest intent.
Data
Driving behaviour becomes anonymised, providing high-value urban infrastructure, advertising, and movement insights for real impact.
Partnerships
Our partners gain exclusive access to our brand IP, unlocking bespoke advertising opportunities or converting user earnings into repeat sales.
A $1 Trillion Market
The global app economy continues to expand rapidly, with a projected compound annual growth rate (CAGR) of 12.8%, reaching a total value of $751 billion in 2025 and expected to surpass $1 trillion by 2030. This growth reflects a sustained global shift toward mobile-first engagement, digital rewards, and everyday app-based utility.
Alongside this, the global digital advertising market is valued at approximately US$790 billion in 2024 and projected to reach US$1.1 trillion by 2029, driven by increased internet penetration and the rise of performance-based campaigns on platforms such as video, mobile, and in-app advertising. In Australia, the sector is expected to reach $16.4 billion by 2025, reinforcing strong local demand for premium, targeted inventory.
Meanwhile, the global telematics market is undergoing significant expansion, projected to grow from $129.17 billion in 2024 to $681.82 billion by 2035, at a CAGR of 14.5%. This growth is being fuelled by increasing adoption of connected vehicle technologies, safety analytics, and data-driven fleet management solutions.
Operating at the intersection of these three high-growth industries, MyDriveHero is uniquely positioned to monetise everyday driving through advertising, rewards, behavioural data, and measurable social impact thus creating both financial and community value at scale.
Milestones that speak for themselves
Since launching in 2022, MyDriveHero has achieved rapid growth, strong market validation, and a significant uplift in company valuation within just 36 months. Key milestones include:
- 25% increase in safe driving nationwide
- 300% shareholder growth in 24 months
- 354% sales revenue growth YoY
- 30,000+ active users
- 220M+ kilometres recorded
- 165M+ minutes of app enagement
- 1300% growth in subscriptions in past 12 months
- 6200% growth in monthly impressions in last 12 months
Our momentum has also led to significant partnerships with brands such as:
- Kayo
- Suzuki
- Melbourne Storm
- HelloFresh
- Westside Auto
- Carma
In the past 12 months, we have launched two new revenue channels, reduced operating overheads by 65%, and tripled our active user base. With strong foundations and growing demand, MyDriveHero is now positioned for accelerated national expansion and future international scale.
Powerful mission, unique model
MyDriveHero has built a powerful competitive moat in a space traditionally dominated by insurers, telematics providers, and generic rewards platforms. Our unique combination of gamification, automation, and real cash rewards has created an engaged community of drivers and a platform that consistently outperforms industry benchmarks.
Gamification
We make safe driving a competitive, reward-driven game, like Duolingo for the road. The result is daily engagement, stronger habits, and a proven driver of revenue growth.
Automatic Technology
Every trip is tracked automatically without the user lifting a finger, delivering instant rewards for safe habits and cutting risky behaviour.
Cash Rewards
Drivers get paid for safe behaviour, creating instant motivation, building trust, and locking in long-term loyalty.
These three pillars have allowed MyDriveHero to achieve ~30% organic installs, with paid installs averaging just $2.00 compared to the $7.00 industry average, and dropping below $1.00 during PR campaigns. Our user churn is also less than 15% (30-day average), a dramatic improvement on the industry average of 85%.
MyDriveHero is not just outperforming the competition; it is redefining what’s possible at the intersection of technology, behaviour change, and commercial scale.
Time to step on the gas
Funds raised will accelerate MyDriveHero’s growth, fuel international expansion, and unlock new revenue streams for the MyDriveHero ecosystem.
Aggressive user acquistion
Scale our user base nationwide with data-driven marketing, brand activations, and referral programs.
Product upgrades
Enhance automation, expand gamification features within userbase and businesses, develop new premium and analytics products.
Partnerships & Expansion
Grow partnerships with brands, insurers, and governments while testing international markets and investigating telematics revenue opportunities
Operations & Team
Strengthen operational capability through key hires, improved systems, and enhanced scalability across technology, marketing, and customer support.
With proven traction, national partnerships, and data that powers safer roads and smarter advertising, its time to step up on the gas
Join us as we scale MyDriveHero into a global platform that rewards safer driving, powers smarter advertising, and delivers growth with real-world impact.
Investor Rewards
By investing in MyDriveHero, you can access exclusive rewards based on your investment size.
Tier 1 - $500 - $1,999
- 3 years Premium Sub
- Name mentioned in app (opt-in)
- MDH Water Bottle
Tier 2 - $2,000 - $4,999
- 5 years Premium Sub
- Name mentioned in app (opt-in)
- MDH Water Bottle
- Exclusive Partner Discounts
Tier 3 - $5,000 - $9,999.36
- 10 years Premium Sub
- Name mentioned in app (opt-in)
- MDH Water Bottle
- Exclusive Partner Discounts
- Bi-annually QA with Directors (Livestream)
Tier 4 - $10,000.20+
- Lifetime Premium Sub
- Name mentioned in app (opt-in)
- MDH Water Bottle
- Exclusive Partner Discounts
- Bi-annually QA with Directors (Livestream)
- Invite to Yearly Investor Dinner
The Team
Blake Robinson
Founder & Managing Director
Joshua Wong
Founder & General Manager
Rick Markham
Founder
Craig Cochran
Non-Executive Director & Investor
Advisors
Drue Schofield
Fractional CFO & Investor
Daniel Lloyd-Jones
Fractional CTO & Advisor
Dain Walker
Branding Advisor
Dan Copsey
Advisor & Investor
Ambassadors
Daniel Cullinan
Executive GM | Richmond Football Club
Justin Rodski
CEO | Melbourne Storm
Anthony Mullane
Co-Founder | Club of United Business
Terms of the Offer
Issued Capital
For more detailed information, please read the Capital Structure section of the offer document.
Use of Funds
For more information, please read the Use of Funds section of the offer document.
Company risk
MyDriveHero are on a mission to pioneer a reduction in road incidents across the globe, whilst putting cash back in the pockets of everyday drivers. As with any growth business, an investment in the Company should be seen as high-risk and speculative. A description of the main risks that may impact their business are listed in the offer document. Investors should read this section carefully before deciding to apply for shares under the Offer. There are also other, more general, risks associated with the Company (for example, cash flow, funding, key person risk, technology and platform, data and privacy, start up market, IP, ability to scale, dilution, or the inability to sell their shares). See the Risk section in the Offer Document for further information.
The Offer is subject to a Maximum Subscription amount of $1,000,000. If the Maximum Subscription is reached, the Offer will close early. Applications will be treated on a time priority basis and may be subject to scale back, so please fund your application as soon as possible.
RISK WARNING: Crowd-sourced funding is risky. Issuers using this facility include new or rapidly growing ventures. Investment in these types of ventures is speculative and carries high risks. You may lose your entire investment, and you should be in a position to bear this risk without undue hardship. Even if the company is successful, the value of your investment and any return on the investment could be reduced if the company issues more shares. Your investment is unlikely to be liquid. This means you are unlikely to be able to sell your shares quickly or at all if you need the money or decide that this investment is not right for you.
Even though you have remedies for misleading statements in the replacement offer document or misconduct by the company, you may have difficulty recovering your money. There are rules for handling your money. However, if your money is handled inappropriately or the person operating this platform becomes insolvent, you may have difficulty recovering your money. Ask questions, read all information given carefully, and seek independent financial advice before committing yourself to any investment.
5 DAY COOLING OFF PERIOD: There is a 5 business day cooling off period for retail investors. During this period, you may withdraw your application and receive a full refund into your nominated refund account. Please note: After the 5 day cooling off period has expired, you will be unable to withdraw your application. More information here.
ONMARKET FEES: Upon successful completion of the Offer, a maximum fee of 6.5% of the funds raised will be paid to OnMarket by the Company.
ONMARKET INTERESTS: OnMarket and its associates may be participating in this offer.
ONMARKET INTERESTS AND AMOUNTS SUBJECT TO COOLING OFF: The funding bar displayed under each crowd funding offer may include applications where payments are yet to be made and amounts that are subject to the cooling off period.
Section 734(6) disclosure: The issuer of the securities is MyDriveHero Holdings Pty Ltd ACN 672 118 731. The securities to be issued are fully-paid ordinary shares. The disclosure document for the offer can be obtained by clicking on the link above. The offers of the securities are made in, or accompanied by, a copy of the disclosure document. Investors should consider the disclosure document in deciding whether to acquire the securities. Anyone who wants to acquire the securities will need to complete the application form that will be in or will accompany the disclosure document (which can be done via the electronic application form which will become available by clicking the bid button above)
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