Be part of Australia's next great spirits brand
Itinerant Spirits Pty Ltd
Distilling More Than Spirits, We're Bottling a Lifestyle
Five years ago, in an abandoned train shed in Ballarat, we set out to create more than a spirits company. We wanted to build a brand that captures what it means to move, to explore, to seek, to wander.
Today, Itinerant Spirits is blending Western Victoria’s finest ingredients, including volcanic water, local grains and native botanicals, into award-winning gin, vodka and soon, whiskey.
In just our second year, we have already generated over $2 million in revenue, with 40,000+ bottles sold and a growing customer base of more than 2,000.
We are transforming a 160-year-old train station into a destination for modern nomads, crafting spirits and experiences that do more than fill glasses. They charge stories.
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Why Itinerant Spirits Stands Out
- $2 million in annual revenue achieved in our second year of operation.
- Award-winning gin and vodka, recognised internationally for both taste and design.
- Historic 160-year-old venue in Ballarat, now a destination for locals and travellers alike.
- A Team with world-class experience, from Glenturret in Scotland to Four Pillars in Australia.
- Expansion underway, including a full kitchen, RTD range, e-commerce and lifestyle products.
- Positioned in Western Victoria’s $800 million tourism economy, one of the fastest-growing regional markets.
- More than 40,000+ bottles sold and a rapidly growing database of over 2,000 engaged customers.
- Building a house of brands that merge craft, travel and culture into one lifestyle experience.
From Spirit to Story and Beyond
Itinerant Spirits produces premium gin, vodka and whiskey, each crafted from the grains, botanicals and volcanic water of Western Victoria. Every bottle captures a sense of place, rooted in authenticity and the spirit of the journey.
Our business generates revenue through multiple channels:
- Venue sales at our Ballarat distillery and bar
- Wholesale distribution to bars and retailers
- Direct-to-consumer e-commerce sales
- Future ready-to-drink (RTD) products currently in development
While our whiskey matures in cask, our gin and vodka lines are growing nationally, supported by a loyal customer base and repeat visitation at our destination venue.
Our long-term strategy is to evolve beyond the bottle. We are developing a range of lifestyle and travel products designed to extend the brand into new markets, creating multiple paths for scalable, sustainable growth.
Proven Progress and Momentum
In just two years, Itinerant Spirits has built a strong foundation for long-term growth. Our achievements to date demonstrate both traction in the market and the capability of our team to execute on vision and scale.
- $2 million in annual revenue, achieved in our second year of operation
- 40,000+ bottles sold across Australia through venue, wholesale and online channels
- International awards in both the UK and USA for product and design excellence
- Ballarat venue performing strongly, with expansion underway to include a full kitchen
- More than 2,000 active customers and a growing national following
- RTD range in development, opening a new, scalable category
- Lifestyle and travel products in early concept phase, extending the brand beyond spirits
Each milestone represents tangible progress towards building a lifestyle brand with depth, authenticity and enduring market potential.
Creating a New Space in the Spirits Industry
Itinerant Spirits stands apart by building a brand that extends beyond the bottle.
Where most craft distilleries compete for shelf space, we are creating a brand that lives in culture, travel and experience. It is a house of brands built for modern consumers who value authenticity and adventure.
Our competitive edge lies in the combination of:
- A powerful brand platform that fuses craft, lifestyle and storytelling
- Strong regional identity, anchored in Ballarat and Western Victoria’s food bowl
- Award-winning spirits, recognised internationally for both taste and design
- A proven venue model, driving strong visitation and repeat engagement
- A diversified growth plan, spanning RTDs, e-commerce and lifestyle products
- World Class Team, with pedigrees from Glenturret in Scotland and Four Pillars in Australia
By uniting craftsmanship, culture and community, Itinerant Spirits is building more than a distillery. It is creating a lifestyle brand with multiple avenues for future expansion.
The Team
Brad Wilson
Director/Managing Director
Meddings Family
Directors
James Fairlie
Head Distiller
Brett Clarke
Head of Sales
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