Be part of Australia's next great spirits brand
Open for investment Itinerant Spirits Pty Ltd
Itinerant Spirits Pty Ltd | Equity Crowdfunding Offer
Min reached. Now Targeting $500,000
$265,350
Raised120
InvestorsPlease consider the offer document and general risk warning before investing.
Retail investors are entitled to a 5 day cooling-off period.
Investments over $10,000 are restricted to Sophisticated investors - Apply here
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Distilling More Than Spirits, We're Bottling a Lifestyle
Five years ago, in an abandoned train shed in Ballarat, we set out to create more than a spirits company. We wanted to build a brand that captures what it means to move, to explore, to seek, to wander.
Today, Itinerant Spirits is blending Western Victoria’s finest ingredients, including volcanic water, local grains and native botanicals, into award-winning gin, vodka and soon, whiskey.
In just our second year, we have already generated over $2 million in revenue, with 40,000+ bottles sold and a growing customer base of more than 2,000.
We are transforming a 160-year-old train station into a destination for modern nomads, crafting spirits and experiences that do more than fill glasses. They charge stories.
Want to know more? Watch the Investor Webinar and Q&A here.
Why Itinerant Spirits Stands Out
- $2 million in annual revenue achieved in our second year of operation.
- Award-winning gin and vodka, recognised internationally for both taste and design.
- Historic 160-year-old venue in Ballarat, now a destination for locals and travellers alike.
- A Team with world-class experience, from Glenturret in Scotland to Four Pillars in Australia.
- Expansion underway, including a full kitchen, RTD range, e-commerce and lifestyle products.
- Positioned in Western Victoria’s $800 million tourism economy, one of the fastest-growing regional markets.
- More than 40,000+ bottles sold and a rapidly growing database of over 2,000 engaged customers.
- Building a house of brands that merge craft, travel and culture into one lifestyle experience.
From Spirit to Story and Beyond
Itinerant Spirits produces premium gin, vodka and whiskey, each crafted from the grains, botanicals and volcanic water of Western Victoria. Every bottle captures a sense of place, rooted in authenticity and the spirit of the journey.
Our business generates revenue through multiple channels:
- Venue sales at our Ballarat distillery and bar
- Wholesale distribution to bars and retailers
- Direct-to-consumer e-commerce sales
- Future ready-to-drink (RTD) products currently in development
While our whiskey matures in cask, our gin and vodka lines are growing nationally, supported by a loyal customer base and repeat visitation at our destination venue.
Our long-term strategy is to evolve beyond the bottle. We are developing a range of lifestyle and travel products designed to extend the brand into new markets, creating multiple paths for scalable, sustainable growth.
Proven Progress and Momentum
In just two years, Itinerant Spirits has built a strong foundation for long-term growth. Our achievements to date demonstrate both traction in the market and the capability of our team to execute on vision and scale.
- $2 million in annual revenue, achieved in our second year of operation
- 40,000+ bottles sold across Australia through venue, wholesale and online channels
- International awards in both the UK and USA for product and design excellence
- Ballarat venue performing strongly, with expansion underway to include a full kitchen
- More than 2,000 active customers and a growing national following
- RTD range in development, opening a new, scalable category
- Lifestyle and travel products in early concept phase, extending the brand beyond spirits
Each milestone represents tangible progress towards building a lifestyle brand with depth, authenticity and enduring market potential.
Creating a New Space in the Spirits Industry
Itinerant Spirits stands apart by building a brand that extends beyond the bottle.
Where most craft distilleries compete for shelf space, we are creating a brand that lives in culture, travel and experience. It is a house of brands built for modern consumers who value authenticity and adventure.
Our competitive edge lies in the combination of:
- A powerful brand platform that fuses craft, lifestyle and storytelling
- Strong regional identity, anchored in Ballarat and Western Victoria’s food bowl
- Award-winning spirits, recognised internationally for both taste and design
- A proven venue model, driving strong visitation and repeat engagement
- A diversified growth plan, spanning RTDs, e-commerce and lifestyle products
- World Class Team, with pedigrees from Glenturret in Scotland and Four Pillars in Australia
By uniting craftsmanship, culture and community, Itinerant Spirits is building more than a distillery. It is creating a lifestyle brand with multiple avenues for future expansion.
Investor Rewards
By investing in Itinerant Spirits, you can access exclusive rewards based on your investment size.
The Team
Brad Wilson
Director/Managing Director
Meddings Family
Directors
James Fairlie
Head Distiller
Brett Clarke
Head of Sales
Terms of the Offer
Issued Capital
For more detailed information, please read the Capital Structure section of the offer document.
Use of Funds
For more information, please read the Use of Funds section of the offer document.
Company Risk
Itinerant Spirits Pty Ltd is a distillery born of Western Victoria’s wild heart - rooted in Ballarat. They distill gin, vodka, and whiskey with raw ingredients grown across Western Victoria. As with any growth business, an investment in the Company should be seen as high-risk and speculative. A description of the main risks that may impact their business are listed in the offer document. Investors should read this section carefully before deciding to apply for shares under the Offer. There are also other, more general, risks associated with the Company (for example, market risk, key person, management of growth opportunities, competition, excise tax, skill shortages, marketing, law and regulation, cashflow, economic risk, funding, or the inability to sell their shares). See the Risk section in the Offer Document for further information.
The Offer is subject to a Maximum Subscription amount of $2,000,000. If the Maximum Subscription is reached, the Offer will close early. Applications will be treated on a time priority basis and may be subject to scale back, so please fund your application as soon as possible.
RISK WARNING: Crowd-sourced funding is risky. Issuers using this facility include new or rapidly growing ventures. Investment in these types of ventures is speculative and carries high risks. You may lose your entire investment, and you should be in a position to bear this risk without undue hardship. Even if the company is successful, the value of your investment and any return on the investment could be reduced if the company issues more shares. Your investment is unlikely to be liquid. This means you are unlikely to be able to sell your shares quickly or at all if you need the money or decide that this investment is not right for you.
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5 DAY COOLING OFF PERIOD: There is a 5 business day cooling off period for retail investors. During this period, you may withdraw your application and receive a full refund into your nominated refund account. Please note: After the 5 day cooling off period has expired, you will be unable to withdraw your application. More information here.
ONMARKET FEES: Upon successful completion of the Offer, a maximum fee of 6.5% of the funds raised will be paid to OnMarket by the Company.
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Section 734(6) disclosure: The issuer of the securities is Itinerant Spirits Pty Ltd ACN 675 474 101. The securities to be issued are fully-paid ordinary shares. The disclosure document for the offer can be obtained by clicking on the link above. The offers of the securities are made in, or accompanied by, a copy of the disclosure document. Investors should consider the disclosure document in deciding whether to acquire the securities. Anyone who wants to acquire the securities will need to complete the application form that will be in or will accompany the disclosure document (which can be done via the electronic application form which will become available by clicking the bid button above)
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Question time
We'd love to answer your questions, we'll have one of the OnMarket team or the company representative of the offer get back to you asap. So ask away ...
IS there a date where shareholders might expect to receive a dividend?
Andrew J (OnMarket member) on 20/11/2025Please sign in to post a question