Join one of Australia's fastest-growing Escape Room brands.
Escape This Pty Ltd
Overview
Escape This was founded in 2020 with a clear mission: to create immersive, cinematic escape rooms that blend film, theatre, and strategy. Since opening, we’ve welcomed over 370,000 guests and grown from a single venue in Perth to a national leader in immersive experiences.
Today, we operate four premium venues across Perth and Sydney, employ over 80 staff, and generate more than $6 million in annual revenue with a 69% gross profit margin.
Our rooms are more than just puzzles; they're movie-quality adventures with custom-built sets, soundscapes, and storylines. Our attention to detail has earned us over 6,000 5-star reviews and international awards, including the 2024 Best of Morty for our escape room ‘Entombed’ putting us in the top 0.5% of escape rooms in the world, and a Tripadvisor travellers choice award 2025 for our Perth CBD location putting it into the top 10% of things to do worldwide.
Australians are craving connection, excitement, and unforgettable memories and Escape This delivers just that. Last year our flagship Perth CBD venue generated $2.4 million in revenue alone, and with our new 1,600 sqm escape room factory now operational, we’re ready to scale faster than ever.
We’re raising investment to begin our expansion into Melbourne and Brisbane next year. Bringing Australia’s most immersive group experiences to customers nationwide.
Now’s your chance to join one of Australia’s fastest growing immersive entertainment brands as we scale.
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Key Investment Highlights
- Circa $6M revenue in FY2025, with $1.6M in the last 3 months alone.
- Over 69% gross profit margin per venue; operating a highly efficient, scalable model.
- Over 370,000 guests served to date, with 6,000+ 5 star reviews.
- 4 premium venues in Perth & Sydney, with room for expansion.
- 2024 Best of Morty International award winner for “Entombed” naming us among the world’s top escape rooms.
- Tripadvisor Travellers Choice Award 2025 - in top 10% of things to do worldwide.
- Venues are generating up to $2.4 million in revenue, with our top performing room contributing over $329k to annual revenues.
- Pursuing the $(USD)12.7 Billion Global Escape Room Market, which is predicted to reach $(USD) 38.3 billion by 2031.
- We’ve completed our Escape room factory, now building movie-grade sets at scale, enabling us to roll out new sets and venues faster than ever.
- Raising investment to launch new venues in Melbourne, Brisbane, and add new rooms to our existing facilities.
Our Business
Escape This designs and operates cinematic escape room venues. Renowned for creating fully immersive, story-driven adventures, we combine movie-quality sets, original narratives, and challenging puzzles to transport guests into unforgettable worlds. From haunted houses and pirate ships to wild west towns and zombie apocalypses.
We earn revenue through bookings with 41% of our bookings being placed by returning customers. Individually, venues gross up to $2.4M in annual revenue with each room contributing over $329k to annual revenue (a benchmark set by our most popular escape room).
Escape This is vertically integrated to plan, design and build our own escape rooms, operate our own venues and oversee ticket sales directly to customers. Meaning we benefit greatly from lower costs, faster production times and better quality control.
Through these efficiencies we operate at a 69% gross profit margin, with strong customer retention and a unique differentiation in the escape room industry. Now with our factory fully operational, it’s more cost effective than ever for us to build high-end rooms and deploy them across Australia.
We’ve already proven the model, now we’re ready to scale with nation-wide ambitions of 100 escape rooms in the next 3 years.
Market Opportunity
The global escape room market is booming, currently valued at $12.7B and projected to reach $38.3B by 2031. Driven by a change in consumer spending, over 78% of millennials claim they’d rather spend money on experiences rather than physical items and it’s causing an incredible surge in demand.
Emotionally engaging and shared experiences are fast becoming the natural evolution of cinema, gaming, and experiential tourism. In Australia, the immersive entertainment industry is still in its early stages; fragmented, underdeveloped, and lacking premium operators.
However overseas in the UK, Escape Rooms have experienced steep growth in the last decade with over 1,500 venues across Britain - even Red Bull have cashed in on the opportunity, hosting ‘Escape Room’ World Championships.
At Escape This, we believe Australia is a dormant market primed for an industry leader. With production infrastructure already in place, we’re ready to roll out nationally with our first step, launching in Brisbane and Melbourne, on our journey to 100 escape rooms.
Milestones & Traction
- January 2020 – First Perth venue launched in a historic haunted building.
- June 2021 - First year above $1m, generating $1.7m for FY20.
- June 2022 – Second venue acquired in Manly, NSW.
- February 2023 – Third venue opened in Perth CBD.
- July 2024 – 1,600sqm Escape Room factory operational.
- October 2024 – Fourth venue opened in Sydney CBD.
- Jan 2025 - Winner of the ‘Best of Morty 2024’ international award for ‘Entombed’.
- June 2025 - Record year of $6m revenue, with our strongest quarterly performance of over $1.6m in 3 months.
- July 2025 - Tripadvisor Travellers Choice Award 2025 - in top 10% of things to do worldwide.
- Overview:
- 370,000+ guests served.
- Over $17m in total revenue.
- Since launching in 2020, we have grown revenue over 1000% (10x).
- Over 6,000 5 Star reviews.
- Winner of international awards, strong press and brand reputation.
Competitive Advantage
At Escape This we build more than escape rooms. We create immersive worlds that position our guests as the main character. Our passion for creating premium and original experiences is redefining the traditionally mediocre industry of Location-Based Entertainment (LBE).
LBE such as arcades, mini golf and traditional escape rooms rely on recycled ‘copy and paste’ themes and outdated tech, which results in a poor returning customer rate and a short customer lifespan.
At Escape This we use cutting edge technology, theatre grade materials, immersive sound effects and inhouse quality controls to produce only the highest quality sets. Resultantly, our product stands miles ahead of the competition.
Our business is led by an entrepreneurial team who have proven experience scaling leisure and entertainment businesses, including a nationwide network of 109 paintball sites in the UK and an online bookings platform for activity venues, partnered with thousands of centres worldwide. Our advantage can be summarised in the below achievements and metrics:
- Profitable and Scalable: Established 69% gross profit margin, and set benchmarks for revenue growth based on past performance of $2.4M per venue.
- Award-winning: “Entombed” ranked among the top 0.5% of escape rooms globally (out of 50,000 rooms in 26 countries).
- Unique venues: Including the largest escape room centre in the Southern Hemisphere and Australia’s only haunted escape room in a 126-year-old site.
- Vertically integrated business model: Resulting in lower production costs and a higher quality, repeatable product.
- High user demand with ‘sticky’ customer retention: With 41% of bookings being made by repeat customers, players come back to take on new or different rooms, creating long-term value.
- Experienced leadership: Led by ex-founders with a key understanding of scaling leisure brands and a clear roadmap for success
Our Vision
This isn’t the first adventure for Co-founders and brothers, Bernie and Daniel Janes. Together they’ve run businesses in the leisure sector for the past 27 years.
From team building and event management through to a cohesive network of 109 paintball sites across the UK. But it’s not just brick and mortar stores, launching a gift experience voucher company, an online booking software for activity providers and an aggregator platform for all things adventure sports.
Bernie and Daniel, have grown the business from 2 to 80+ staff, bringing Escape this to life from scratch and bootstrapping the business to circa $6m in annual revenues. The team now includes staff across operations, design, customer experience, and construction.
Funds raised will be used to launch 4 new rooms in the existing Perth and Sydney venues, followed by the expansion into Melbourne and Brisbane in 2026. This will be Escape This next step on our 3 year vision for 100+ rooms across Perth, Sydney, Melbourne, Brisbane, Canberra, Adelaide, Gold Coast.
Investor Rewards
By investing in Escape This, you unlock exclusive rewards based on your investment size.
Please see the Offer Document (once available) for the full terms and conditions relating to rewards.
Our Team
Bernie Janes
Co-Founder & CEO
Daniel Janes
Co-Founder & CXO
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