Join one of Australia's fastest-growing Escape Room brands.
Open for investment Escape This Pty Ltd
Escape This Pty Ltd | Equity Crowdfunding
Min. reached. Now targeting $1.5m
$1,155,248
Raised249
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Overview
Escape This was founded in 2020 with a clear mission: to create immersive, cinematic escape rooms that blend film, theatre, and strategy. Since opening, we’ve welcomed over 370,000 guests and grown from a single venue in Perth to a national leader in immersive experiences.
Today, we operate four premium venues across Perth and Sydney, employ over 80 staff, and generate more than $6 million in annual revenue with a 69% gross profit margin.
Our rooms are more than just puzzles; they're movie-quality adventures with custom-built sets, soundscapes, and storylines. Our attention to detail has earned us over 6,000 5-star reviews and international awards, including the 2024 Best of Morty for our escape room ‘Entombed’ putting us in the top 0.5% of escape rooms in the world, and a Tripadvisor travellers choice award 2025 for our Perth CBD location putting it into the top 10% of things to do worldwide.
Australians are craving connection, excitement, and unforgettable memories and Escape This delivers just that. Last year our flagship Perth CBD venue generated $2.4 million in revenue alone, and with our new 1,600 sqm escape room factory now operational, we’re ready to scale faster than ever.
We’re raising investment to begin our expansion into Melbourne and Brisbane next year. Bringing Australia’s most immersive group experiences to customers nationwide.
Now’s your chance to become a shareholder in one of Australia’s fastest growing immersive entertainment brands as we scale.
Want to know more? Listen to the Investor Q&A here.
Key Investment Highlights
- Circa $6M revenue in FY2025, with $1.6M in the last 3 months alone.
- Over 69% gross profit margin per venue; operating a highly efficient, scalable model.
- Over 370,000 guests served to date, with 6,000+ 5 star reviews.
- 4 premium venues in Perth & Sydney, with room for expansion.
- 2024 Best of Morty International award winner for “Entombed” naming us among the world’s top escape rooms.
- Tripadvisor Travellers Choice Award 2025 - in top 10% of things to do worldwide.
- Venues are generating up to $2.4 million in revenue, with our top performing room contributing over $329k to annual revenues.
- Pursuing the $(USD)12.7 Billion Global Escape Room Market, which is predicted to reach $(USD) 38.3 billion by 2031.
- We’ve completed our Escape room factory, now building movie-grade sets at scale, enabling us to roll out new sets and venues faster than ever.
- Raising investment to launch new venues in Melbourne, Brisbane, and add new rooms to our existing facilities.
Our Business
Escape This designs and operates cinematic escape room venues. Renowned for creating fully immersive, story-driven adventures, we combine movie-quality sets, original narratives, and challenging puzzles to transport guests into unforgettable worlds. From haunted houses and pirate ships to wild west towns and zombie apocalypses.
We earn revenue through bookings with 41% of our bookings being placed by returning customers. Individually, venues gross up to $2.4M in annual revenue with each room contributing over $329k to annual revenue (a benchmark set by our most popular escape room).
Escape This is vertically integrated to plan, design and build our own escape rooms, operate our own venues and oversee ticket sales directly to customers. Meaning we benefit greatly from lower costs, faster production times and better quality control.
Through these efficiencies we operate at a 69% gross profit margin, with strong customer retention and a unique differentiation in the escape room industry. Now with our factory fully operational, it’s more cost effective than ever for us to build high-end rooms and deploy them across Australia.
We’ve already proven the model, now we’re ready to scale with nation-wide ambitions of 100 escape rooms in the next 3 years.
Market Opportunity
The global escape room market is booming, currently valued at $12.7B and projected to reach $38.3B by 2031. Driven by a change in consumer spending, over 78% of millennials claim they’d rather spend money on experiences rather than physical items and it’s causing an incredible surge in demand.
Emotionally engaging and shared experiences are fast becoming the natural evolution of cinema, gaming, and experiential tourism. In Australia, the immersive entertainment industry is still in its early stages; fragmented, underdeveloped, and lacking premium operators.
However overseas in the UK, Escape Rooms have experienced steep growth in the last decade with over 1,500 venues across Britain - even Red Bull have cashed in on the opportunity, hosting ‘Escape Room’ World Championships.
At Escape This, we believe Australia is a dormant market primed for an industry leader. With production infrastructure already in place, we’re ready to roll out nationally with our first step, launching in Brisbane and Melbourne, on our journey to 100 escape rooms.
Milestones & Traction
- January 2020 – First Perth venue launched in a historic haunted building.
- June 2021 - First year above $1m, generating $1.7m for FY20.
- June 2022 – Second venue acquired in Manly, NSW.
- February 2023 – Third venue opened in Perth CBD.
- July 2024 – 1,300sqm Escape Room factory operational.
- October 2024 – Fourth venue opened in Sydney CBD.
- Jan 2025 - Winner of the ‘Best of Morty 2024’ international award for ‘Entombed’.
- June 2025 - Record year of $6m revenue, with our strongest quarterly performance of over $1.6m in 3 months.
- July 2025 - Tripadvisor Travellers Choice Award 2025 - in top 10% of things to do worldwide.
- Overview:
- 370,000+ guests served.
- Over $17m in total revenue.
- Since launching in 2020, we have grown revenue over 1000% (10x).
- Over 6,000 5 Star reviews.
- Winner of international awards, strong press and brand reputation.
Competitive Advantage
At Escape This we build more than escape rooms. We create immersive worlds that position our guests as the main character. Our passion for creating premium and original experiences is redefining the traditionally mediocre industry of Location-Based Entertainment (LBE).
LBE such as arcades, mini golf and traditional escape rooms rely on recycled ‘copy and paste’ themes and outdated tech, which results in a poor returning customer rate and a short customer lifespan.
At Escape This we use cutting edge technology, theatre grade materials, immersive sound effects and inhouse quality controls to produce only the highest quality sets. Resultantly, our product stands miles ahead of the competition.
Our business is led by an entrepreneurial team who have proven experience scaling leisure and entertainment businesses, including a nationwide network of 109 paintball sites in the UK and an online bookings platform for activity venues, partnered with thousands of centres worldwide. Our advantage can be summarised in the below achievements and metrics:
- Profitable and Scalable: Established 69% gross profit margin, and set benchmarks for revenue growth based on past performance of $2.4M per venue.
- Award-winning: “Entombed” ranked among the top 0.5% of escape rooms globally (out of 50,000 rooms in 26 countries).
- Unique venues: Including the largest escape room centre in the Southern Hemisphere and Australia’s only haunted escape room in a 126-year-old site.
- Vertically integrated business model: Resulting in lower production costs and a higher quality, repeatable product.
- High user demand with ‘sticky’ customer retention: With 41% of bookings being made by repeat customers, players come back to take on new or different rooms, creating long-term value.
- Experienced leadership: Led by ex-founders with a key understanding of scaling leisure brands and a clear roadmap for success
Our Vision
This isn’t the first adventure for Co-founders and brothers, Bernie and Daniel Janes. Together they’ve run businesses in the leisure sector for the past 27 years.
From team building and event management through to a cohesive network of 109 paintball sites across the UK. But it’s not just brick and mortar stores, launching a gift experience voucher company, an online booking software for activity providers and an aggregator platform for all things adventure sports.
Bernie and Daniel, have grown the business from 2 to 80+ staff, bringing Escape this to life from scratch and bootstrapping the business to circa $6m in annual revenues. The team now includes staff across operations, design, customer experience, and construction.
Funds raised will be used to launch 4 new rooms in the existing Perth and Sydney venues, followed by the expansion into Melbourne and Brisbane in 2026. This will be Escape This next step on our 3 year vision for 100+ rooms across Perth, Sydney, Melbourne, Brisbane, Canberra, Adelaide, Gold Coast.
Investor Rewards
By investing in Escape This, you unlock exclusive rewards based on your investment size.
Please see the Offer Document (once available) for the full terms and conditions relating to rewards.
Our Team
Bernie Janes
Co-Founder & CEO
Daniel Janes
Co-Founder & CXO
Terms of the Offer
Issued Capital
For more detailed information, please read the Capital Structure section of the offer document.
Use of Funds
For more information, please read the Use of Funds section of the offer document.
Company Risks
Escape This creates immersive escape rooms blending theatre and storytelling, redefining customer experience for the Location Based Entertainment (LBE) industry. As with any growth business, an investment in the Company should be seen as high-risk and speculative. A description of the main risks that may impact their business are listed in the offer document. Investors should read this section carefully before deciding to apply for shares under the Offer. There are also other, more general, risks associated with the Company (for example, competition, reliance on key personnel, economic and market conditions, supply chain and build risk, personal injury liability, or the inability to sell their shares). See the Risk section in the Offer Document for further information.
The Offer is subject to a Maximum Subscription amount of $3,000,000. If the Maximum Subscription is reached, the Offer will close early. Applications will be treated on a time priority basis and may be subject to scale back, so please fund your application as soon as possible.
RISK WARNING: Crowd-sourced funding is risky. Issuers using this facility include new or rapidly growing ventures. Investment in these types of ventures is speculative and carries high risks. You may lose your entire investment, and you should be in a position to bear this risk without undue hardship. Even if the company is successful, the value of your investment and any return on the investment could be reduced if the company issues more shares. Your investment is unlikely to be liquid. This means you are unlikely to be able to sell your shares quickly or at all if you need the money or decide that this investment is not right for you.
Even though you have remedies for misleading statements in the replacement offer document or misconduct by the company, you may have difficulty recovering your money. There are rules for handling your money. However, if your money is handled inappropriately or the person operating this platform becomes insolvent, you may have difficulty recovering your money. Ask questions, read all information given carefully, and seek independent financial advice before committing yourself to any investment.
5 DAY COOLING OFF PERIOD: There is a 5 business day cooling off period for retail investors. During this period, you may withdraw your application and receive a full refund into your nominated refund account. Please note: After the 5 day cooling off period has expired, you will be unable to withdraw your application. More information here.
ONMARKET FEES: Upon successful completion of the Offer, a maximum fee of 6.5% of the funds raised will be paid to OnMarket by the Company.
ONMARKET INTERESTS: OnMarket and its associates may be participating in this offer.
ONMARKET INTERESTS AND AMOUNTS SUBJECT TO COOLING OFF: The funding bar displayed under each crowd funding offer may include applications where payments are yet to be made and amounts that are subject to the cooling off period.
Section 734(6) disclosure: The issuer of the securities is Escape This Pty Ltd ACN 636 174 377. The securities to be issued are fully-paid ordinary shares. The disclosure document for the offer can be obtained by clicking on the link above. The offers of the securities are made in, or accompanied by, a copy of the disclosure document. Investors should consider the disclosure document in deciding whether to acquire the securities. Anyone who wants to acquire the securities will need to complete the application form that will be in or will accompany the disclosure document (which can be done via the electronic application form which will become available by clicking the bid button above)
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Question time
We'd love to answer your questions, we'll have one of the OnMarket team or the company representative of the offer get back to you asap. So ask away ...
Hi there, just wondering if a funding bar is available for this period of private investment, or will I have to wait until this is offered to the general public to see the success of this campaign? My investment is contingent on this company reaching a certain amount of funding.
Victor L (OnMarket member) on 26/08/2025Hi Victor, you are correct, the funding bar will be visible once the offer is public.
Carla L (OnMarket staff) replied to Victor L on 26/08/2025I registered for early access should there be a place we are able to invest before the public offer? Am I missing a link?
Nathan L (OnMarket member) on 26/08/2025Hi Nathan,
Bernie J (Escape This Pty Ltd representative) replied to Nathan L on 26/08/2025we are currently in early access (private deal room), if you have registered and are logged in you should see an Invest Now button towards the top of this page?
For reference the link is https://www.onmarket.com.au/offers/escape-this
Hello, I have a question regarding the investor reward tiers. If a retail investor contributes the maximum allowed amount of $10,000, placing them in the $10,000$24,999 reward tier, and the crowdfunding round becomes oversubscribed, will their investment be reduced proportionally due to the oversubscriptionpotentially lowering their reward tieror will they still be able to contribute the full $10,000 on a first-come, first-served basis?
Nathan L (OnMarket member) on 26/08/2025Hi Nathan, If the round is oversubscribed then we will be approaching allocations on a time priority basis!
Bernie J (Escape This Pty Ltd representative) replied to Nathan L on 27/08/2025Hi,
Adam T (OnMarket member) on 27/08/2025What are your long term plans? Do you plan to sell once you reach 100 rooms, or do you ever plan on going onto public stock exchanges?
Hi Adam, as listed in the offer document there are various possible exits. But we definitely consider an IPO and subsequent listing on the ASX to be the most attractive destination.
Bernie J (Escape This Pty Ltd representative) replied to Adam T on 27/08/2025can you give any more detail around when it may be possible to sell shares as part of the exit strategy?
Daniel de C (OnMarket member) on 27/08/2025Hi Daniel, Whilst we cannot guarantee timings, our current 3 year plan of over 100 rooms across Australia should hopefully set us up for between 3 and 5 years.
Bernie J (Escape This Pty Ltd representative) replied to Daniel de C on 28/08/2025Hi Bernie,
Imran D (OnMarket member) on 29/08/2025I have a few questions in regards to the Financial Report, is it best if I contact you directly or would you like me to address them here?
Thanks
Hi Imran, it is probably easier if you email me directly invest@escapethis.com.au goes straight to the top of my inbox
Bernie J (Escape This Pty Ltd representative) replied to Imran D on 29/08/2025Please sign in to post a question