Invest Bouldly. Aiming to grow from 1-10 sites in the next 5 years.
Bould Move (Can't Climb This P/L)
Why Aussies Need Bould Move
Bringing Community & Culture Back
In today’s hyperconnected world, we are experiencing a widespread erosion of authentic community. The Fitness Industry is renowned for being superficial & transactional. Many gyms fail to provide spaces where people feel safe, known, and valued.
Traditional Fitness is Boring
Repetitive routines, intimidating environments, and transactional service models have left many feeling disengaged, uninspired, and even alienated. Consumer interest in wellness is at an all-time high, yet participation in structured fitness continues to decline. People aren’t lazy, they’re uninspired.
Time
A major barrier to movement and wellbeing is time; with movement and self-care often the first things to be sacrificed. What’s missing isn’t just time - it’s a model that respects the time people do have.
Injury & Pain
The current fitness culture glorifies intensity, volume, and "no days off” mentalities. This culture neglects the quieter, critical components of recovery, joint health, mobility and mental care.
Bould Move is redifining fitness culture. Creating spaces where people connect with each other face-to-face, build trust over time, and move together with purpose.
We build communities.
Whether people come to Boulder, Train, Recover or simply be - they stay because they belong at Bould. That's why we're raising capital to scale, pursuing our mission to open 10 new Bould Move venues in the next 5 years.
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A Proven Model. Built to Scale
- Strong Financial Performance: FY25 gross profit of $792K from a single venue, with an exceptional 90% gross margin.
- Booming Market: Operating in the $3.2 trillion global fitness, wellness and attractions industry.
- High Retention, High Loyalty: 75% customer return rate, driven by our social, community-based model.
- Unique Positioning: Reimagining fitness by blending bouldering, functional training, recovery, community and play into one experience.
- Mass Appeal: Serves both fitness enthusiasts and newcomers seeking fun, social, and sustainable movement. Serves both subscription-based members and casual attraction guests.
- Diversified Revenue Streams: Casual passes, Memberships, Food & Bev, Merchandise, Events, School & Corporate, all driving profitability.
- Experienced Leadership: Backed by a passionate, committed and proven team.
- 2,000+ members since inception shows people need to be part of this.
- 40,000 transactions annually.
Creating Everyone's Third Place (Including Yours)
Our mission is clear: build Australia’s most exciting network of premium fitness lifestyle facilities. Each one profitable, scalable, and deeply rooted in its local community. We are redefining what movement, health and wellness spaces can be.
Bould Move is built around 4 core pillars – Boulder. Train. Recover. Community. Bould Move isn’t just your gym; it’s your place to BE. It’s a lifestyle, a community, and a catalyst for personal growth.
It's your third place.
Our market is ripe. Bouldering and Recovery are booming globally. We’re seeing a surge in demand for high-quality, community-driven facilities in the ever-evolving juggernaut that is the Fitness industry. And while health and wellness are at the heart of Bould Move, our business is also a key player in the attractions industry.
This gives us two powerful revenue engines:
- Recurring revenue – from memberships and training
- Casual and group-based revenue – from the attractions side of the business
At the intersection of fitness, wellness and fun — where real growth is future-proofed.
Our team is dialled in, our brand is resonating, and our numbers are tracking toward a business that delivers serious returns.
Boomers & A Juggernaut
BOULDER. $1.6B
The bouldering boom has seen rapid international growth across Europe, US and Japan and it’s finally kicking off in Australia!
TRAIN. $257B
The fitness industry is a global, ever-evolving, trend-adopting juggernaut.
Driven by a cultural shift toward longevity, the convergence of physical, mental, and social wellbeing makes Bould Move essential to modern living.
RECOVER. $7.7B
Recovery has evolved into an essential pillar of wellness offerings, positioning the industry at the forefront of sustainable, future-ready growth.
ATTRACTION. $56B
The global attractions industry is booming, with market value expected to surpass $700 billion by 2030. This surge is driven by a growing consumer preference for experience-rich, active leisure activities, where unique, social, and health-oriented experiences are prioritised.
Big Markets = Big Opportunity
What We've Done. Where We're Going!
Operating since 2021 we’ve proven demand and improved business efficiency:
- $3.5M Revenue to date
- 24/25 Gross Profit of 90%
- 24/25 Net Profit: 19%
Our revenue has been deliberately diversified across 4 major categories:
- Casual Revenue – with 10,000+ casual passes sold annually
- Subscription Revenue – 2000+ members since 2021
- Food & Beverage – 20% of revenue
- Extras - merchandise, professional services, events, pro shop and group bookings.
Where WE Are Going (this includes YOU)
- National expansion is already underway
- A focus on continuous innovation
- Goal of creating a Third Place for 80% of Australians
- Creating the next generation of competitive boulderers
Why Bould Move Will Succeed
Our edge lies in our philosophy: “One place (your third place) for all your fitness, wellness and community needs.”
This powers our competitive advantage - our Dual Business Model. By combining the attraction and subscription models we outperform the fitness industry LTV:CAC by almost 500%.
*LTV – Lifetime Value. CAC – Customer Acquistion Cost.
What sets Bould Move apart:
- BOULDER – Existing bouldering gyms lack expertise and space for fitness eqquipment, recovery and cafe related service additions
- TRAIN – Commercial gyms cannot support bouldering – through space (and height) nor industry expertise
- RECOVER - Recovery business models rely on small floor space and recovery only services for profitability
- COMMUNITY
- Co-working spaces are just that—coworking. No wellness offering. No physical activity offering.
- No Bouldering, Training, Recovery or Attraction facilities offer the freedom or space to simply be.
Bould Move has intentionally positioned itself in an uncontested market space. This has enabled us to:
- Make the competition irrelevant
- Create and capture new demand
- Break the value-cost trade-off
- Establish a strong and clear Point of Difference
Investor Rewards
By investing in Bould Move, you can access exclusive rewards based on your investment size.
Tier 1 – Base $2,500- $7,499
- Digital Investor Badge
- Early Access to Updates
- VIP Access to each location launch
- Investor-Only Merch Drop
Tier 2 – Plus $7,500-$14,999
- All Tier 1 Rewards
- Free Day Passes
- Priority Tickets for Events
- Route Setting Workshop
- Investor Q&A Livestream with Founders
Tier 3 – Premium $15,000-$49,999
- All Tier 1 & 2 Rewards
- Discounted Entry to all Bould Move locations.
- Personalised Boulder. Train. Recover. Fitness and wellness Plan
- Founders’ Circle: a day with Chris and Josh bouldering and hanging out Bould Move location.
Tier 4 - Premium+ $50,000+
- Premium Membership for 3 years - unlimited access to all Bould Move locations
- Includes all Tier 3 rewards
- Limited availability to preserve exclusivity
Early Bird Bonus **
- Double Rewards: All eligible rewards will be doubled for early investors — more passes, more merch, more perks.*
* (Capped at 6 Years)
** Applies to those who invest and fund within the first 72 hours of the private investment period.
The Team
Josh Roberts
Co-Founder & CEO
Christian Ellul
Co-Founder & CFO
Kerry Smith
Head of OSHC, Schools & Corporate
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