Invest Bouldly. Aiming to grow from 1-10 sites in the next 5 years.
Open for investment Bould Move (Can't Parent This P/L)
Bould Move (Can't Parent This P/L) | Equity Crowdfunding Offer
Minimum Target $200,000
$165,000
Raised27
InvestorsPlease consider the offer document and general risk warning before investing.
Retail investors are entitled to a 5 day cooling-off period.
Investments over $10,000 are restricted to Sophisticated investors - Apply here
Click here to learn more about Equity Crowdfunding
Why Aussies Need Bould Move
Bringing Community & Culture Back
In today’s hyperconnected world, we are experiencing a widespread erosion of authentic community. The Fitness Industry is renowned for being superficial & transactional. Many gyms fail to provide spaces where people feel safe, known, and valued.
Traditional Fitness is Boring
Repetitive routines, intimidating environments, and transactional service models have left many feeling disengaged, uninspired, and even alienated. Consumer interest in wellness is at an all-time high, yet participation in structured fitness continues to decline. People aren’t lazy, they’re uninspired.
Time
A major barrier to movement and wellbeing is time; with movement and self-care often the first things to be sacrificed. What’s missing isn’t just time - it’s a model that respects the time people do have.
Injury & Pain
The current fitness culture glorifies intensity, volume, and "no days off” mentalities. This culture neglects the quieter, critical components of recovery, joint health, mobility and mental care.
Bould Move is redifining fitness culture. Creating spaces where people connect with each other face-to-face, build trust over time, and move together with purpose.
We build communities.
Whether people come to Boulder, Train, Recover or simply be - they stay because they belong at Bould. That's why we're raising capital to scale, pursuing our mission to open 10 new Bould Move venues in the next 5 years.
Want to know more? Watch the Investor Webinar & Q&A here.
A Proven Model. Built to Scale
- Strong Financial Performance: FY25 gross profit of $792K from a single venue, with an exceptional 90% gross margin.
- Booming Market: Operating in the $322 billion global fitness, wellness and attractions industry.
- High Retention, High Loyalty: 75% customer return rate, driven by our social, community-based model.
- Unique Positioning: Reimagining fitness by blending bouldering, functional training, recovery, community and play into one experience.
- Mass Appeal: Serves both fitness enthusiasts and newcomers seeking fun, social, and sustainable movement. Serves both subscription-based members and casual attraction guests.
- Diversified Revenue Streams: Casual passes, Memberships, Food & Bev, Merchandise, Events, School & Corporate, all driving profitability.
- Experienced Leadership: Backed by a passionate, committed and proven team.
- 2,000+ members since inception shows people need to be part of this.
- 40,000 transactions annually.
Creating Everyone's Third Place (Including Yours)
Our mission is clear: build Australia’s most exciting network of premium fitness lifestyle facilities. Each one profitable, scalable, and deeply rooted in its local community. We are redefining what movement, health and wellness spaces can be.
Bould Move is built around 4 core pillars – Boulder. Train. Recover. Community. Bould Move isn’t just your gym; it’s your place to BE. It’s a lifestyle, a community, and a catalyst for personal growth.
It's your third place.
Our market is ripe. Bouldering and Recovery are booming globally. We’re seeing a surge in demand for high-quality, community-driven facilities in the ever-evolving juggernaut that is the Fitness industry. And while health and wellness are at the heart of Bould Move, our business is also a key player in the attractions industry.
This gives us two powerful revenue engines:
- Recurring revenue – from memberships and training
- Casual and group-based revenue – from the attractions side of the business
At the intersection of fitness, wellness and fun — where real growth is future-proofed.
Our team is dialled in, our brand is resonating, and our numbers are tracking toward a business that delivers serious returns.
Boomers & A Juggernaut
BOULDER. $150M
The bouldering boom has seen rapid international growth across Europe, US and Japan and it’s finally kicking off in Australia!
FITNESS. $2.8B
The fitness industry is a global, ever-evolving, trend-adopting juggernaut.
Driven by a cultural shift toward longevity, the convergence of physical, mental, and social wellbeing makes Bould Move essential to modern living.
RECOVER. $115M
Recovery has evolved into an essential pillar of wellness offerings, positioning the industry at the forefront of sustainable, future-ready growth.
ATTRACTION. $2.2B
The global attractions industry is booming, with market value expected to surpass $700 billion by 2030. This surge is driven by a growing consumer preference for experience-rich, active leisure activities, where unique, social, and health-oriented experiences are prioritised.
Big Markets = Big Opportunity
What We've Done. Where We're Going!
Operating since 2021 we’ve proven demand and improved business efficiency:
- $3.5M Revenue to date
- 24/25 Gross Profit of 90%
- 24/25 Net Profit: 19%
Our revenue has been deliberately diversified across 4 major categories:
- Casual Revenue – with 10,000+ casual passes sold annually
- Subscription Revenue – 2000+ members since 2021
- Food & Beverage – 20% of revenue
- Extras - merchandise, professional services, events, pro shop and group bookings.
Where WE Are Going (this includes YOU)
- National expansion is already underway
- A focus on continuous innovation
- Goal of creating a Third Place for 80% of Australians
- Creating the next generation of competitive boulderers
Why Bould Move Will Succeed
Our edge lies in our philosophy: “One place (your third place) for all your fitness, wellness and community needs.”
This powers our competitive advantage - our Dual Business Model. By combining the attraction and subscription models we outperform the fitness industry LTV:CAC by almost 500%.
*LTV – Lifetime Value. CAC – Customer Acquistion Cost.
What sets Bould Move apart:
- BOULDER – Existing bouldering gyms lack expertise and space for fitness eqquipment, recovery and cafe related service additions
- TRAIN – Commercial gyms cannot support bouldering – through space (and height) nor industry expertise
- RECOVER - Recovery business models rely on small floor space and recovery only services for profitability
- COMMUNITY
- Co-working spaces are just that—coworking. No wellness offering. No physical activity offering.
- No Bouldering, Training, Recovery or Attraction facilities offer the freedom or space to simply be.
Bould Move has intentionally positioned itself in an uncontested market space. This has enabled us to:
- Make the competition irrelevant
- Create and capture new demand
- Break the value-cost trade-off
- Establish a strong and clear Point of Difference
Investor Rewards
By investing in Bould Move, you can access exclusive rewards based on your investment size.
Base $2,500 - $7,500
- Digital Investor Badge
- Early Access to Updates
- VIP Access to Each Location Launch
- Investor-Only Merch Drop
Plus $7,501 - $10,000
- All Base Rewards
- 11 x Free Day Passes
- 2 x VIP Tickets for a Bould Event
- 1x Route Setting Workshop
- Investor Q&A Livestream with Founders
Premium $10,001 - $49,999
- All Plus Rewards
- Discounted Entry
- Personalised Boulder. Train. Recover. Plan
- Founders’ Circle: A day with Chris and Josh bouldering and hanging out Bould Move location.
- Set your own Section.
Premium+ $50,000+
- All Premium Rewards.
- FREE Membership.
- Founders' Inner Circle.
- Limited availability to preserve exclusivity
Early Bird Bonus ^*
- Double Rewards**
- Double Merch
- Double Passes.
- Double Courses
- Double Membership
^ Digital Investor Badge, Q&A live stream, Founders Circle/Inner Circle, Discounted Entry rewards are not eligible for the Early Bird Bonus.
* Applies to those who invest and fund during the Private Investment Window - before the offer opens to the wider public
** Rewards double for this investment tier only.
The Team
Josh Roberts
Co-Founder & CEO
Christian Ellul
Co-Founder & CFO
Kerry Smith
Head of OSHC, Schools & Corporate
Terms of the Offer
Issued Capital
For more detailed information, please read the Capital Structure section of the offer document.
Use of Funds
For more information, please read the Use of Funds section of the offer document.
Company Risk
Bould Move (Can't Parent This Pty Ltd) fuses bouldering, functional training, recovery and community to make fitness fun, flexible, and social. As with any growth business, an investment in the Company should be seen as high-risk and speculative. A description of the main risks that may impact their business are listed in the offer document. Investors should read this section carefully before deciding to apply for shares under the Offer. There are also other, more general, risks associated with the Company (for example, competition, personal injury liability risk, market adoption, key person risk, or the inability to sell their shares). See the Risk section in the Offer Document for further information.
The Offer is subject to a Maximum Subscription amount of $1,300,000. If the Maximum Subscription is reached, the Offer will close early. Applications will be treated on a time priority basis and may be subject to scale back, so please fund your application as soon as possible.
RISK WARNING: Crowd-sourced funding is risky. Issuers using this facility include new or rapidly growing ventures. Investment in these types of ventures is speculative and carries high risks. You may lose your entire investment, and you should be in a position to bear this risk without undue hardship. Even if the company is successful, the value of your investment and any return on the investment could be reduced if the company issues more shares. Your investment is unlikely to be liquid. This means you are unlikely to be able to sell your shares quickly or at all if you need the money or decide that this investment is not right for you.
Even though you have remedies for misleading statements in the replacement offer document or misconduct by the company, you may have difficulty recovering your money. There are rules for handling your money. However, if your money is handled inappropriately or the person operating this platform becomes insolvent, you may have difficulty recovering your money. Ask questions, read all information given carefully, and seek independent financial advice before committing yourself to any investment.
5 DAY COOLING OFF PERIOD: There is a 5 business day cooling off period for retail investors. During this period, you may withdraw your application and receive a full refund into your nominated refund account. Please note: After the 5 day cooling off period has expired, you will be unable to withdraw your application. More information here.
ONMARKET FEES: Upon successful completion of the Offer, a maximum fee of 6.5% of the funds raised will be paid to OnMarket by the Company.
ONMARKET INTERESTS: OnMarket and its associates may be participating in this offer.
ONMARKET INTERESTS AND AMOUNTS SUBJECT TO COOLING OFF: The funding bar displayed under each crowd funding offer may include applications where payments are yet to be made and amounts that are subject to the cooling off period.
Section 734(6) disclosure: The issuer of the securities is Can't Parent This Pty Ltd ACN 691 544 715. The securities to be issued are fully-paid ordinary shares. The disclosure document for the offer can be obtained by clicking on the link above. The offers of the securities are made in, or accompanied by, a copy of the disclosure document. Investors should consider the disclosure document in deciding whether to acquire the securities. Anyone who wants to acquire the securities will need to complete the application form that will be in or will accompany the disclosure document (which can be done via the electronic application form which will become available by clicking the bid button above)
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