The first holistic menopause health-tech platform. Trusted by 83k+
Aviiana Pty Ltd
Empowering Women Through Their Midlife Journey
At Aviiana, we say: no one is avoiding menopause! We’re here to walk beside women on this journey—offering heartfelt support, trusted tools, and empowering guidance so she feels seen, supported, and able to thrive.
Aviiana was born from the shared lived experience of us—Ali Daddo and Mary Doube—both navigating the confusing and often isolating landscape of perimenopause. What began as a personal struggle quickly became a shared mission.
Over the past three years, we’ve worked hard to build a powerhouse team of experts, creatives, medical professionals and influencers. We’ve also built strong visibility and deep trust with women—cutting through the noise of confusion and misinformation.
Our community continues to grow rapidly. Aviiana’s e-commerce platform features some of Australia’s leading brands, with many more asking to come on board. Soon, our app will reward women for prioritising their wellbeing, so that self-care becomes not a chore—but a joy. We’re building a thriving community of healthy, empowered women ready to embrace their next chapter.
The Aviiana team offers a rare blend of expertise, experience, and passion. We are perfectly positioned to lead a global shift in the way menopause is understood, supported, and celebrated.
With your investment, we can take this movement to the next level. It’s time to connect, educate, and empower women to thrive through menopause—and beyond.
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Key Investment Highlights
- First mover in Australia in a $600b Global Menopause Market - Aviiana is Australia’s first holistic digital platform addressing menopause and perimenopause care.
- Proven early traction and community momentum - Launched in Feb 2024, Aviiana has built an engaged 83,000 member community, secured 44 brand partners, and validated revenue through subscriptions and e-commerce.
- Vast, underserved market with urgent need - Aviiana serve a vast, underserved demographic where 1 in 2 women experience disruptive symptoms but <20% feel supported.
- Powerhouse founding & advisory team - Led by CEO Mary Doube, an engineer, wellness advocate, and experienced product builder with Co-founder Ali Daddo, a nationally recognised menopause advocate and author of Queen Menopause and Dr. Gabrielle Staniforth, one of Australia’s foremost menopause specialists who oversees clinical governance.
- Compelling technology & IP roadmap - Aviiana has co-developed an AI-powered symptom tracker and personalised treatment engine.
Now is the right time to strike!
Closing the Women's Health Gap
- 1 in 2 women will experience disruptive perimenopause or menopause symptoms, yet fewer than 20% feel adequately supported. Aviiana is the first Australian platform to deliver truly holistic, evidence-based care at scale—spanning “Program, E-commerce and Resource & Education Centre, and Telehealth.
- Subscriptions, curated e-commerce, and high-margin digital programs—all expandable into corporate and insurer channels.
- 44 aligned product partners already onboard and growing.
- Partnership with Utiliti Group - seasoned venture builders in the Healthcare Space guiding Aviiana on tech architecture, product roadmap, and scalable growth.
- Future–proofed platform built to scale B2C and B2B (workplace wellness) revenue streams.
Market Opportunity
Over 5 million women in Australia are in or approaching Menopause with limited holistic support options.
The global menopause market is a $600 Billion opportunity, with regulatory and corporate wellness tailwinds accelerating adoption.
After decades of limited attention from the scientific and medical communities, the space is now experiencing a surge in investment and innovation, with hundreds of new supplements, products, and services positioning themselves as 'menopause solutions'.
Whilst the current market is dominated largely by these product-driven solutions, Aviiana is in a unique position to disrupt this by introducing a scalable, digital-first offering that addresses the holistic needs of women going through menopause, whilst also providing medical support.
Cutting through the Noise of Confusion and Misinformation
- Launched in 2024 Aviiana has built an engaged 83,000 member community.
- Secured 44+ brand partnership with some of Australia’s best selling products
- 1000+ users on app and shop
- 11,000 email subscribers
- 150k raised from angel investors
- Created sold out events in education for women and men on menopause
Competitive Advantage
We have a clear potential to scale into International markets. In the UK alone, 13 million women are currently peri- or postmenopausal, while in the US, 6000 women enter menopause everyday Governments are increasingly recognising menopause as a health priority, signalling future reimbursements, policy and funding tailwinds.
We have built strong points of differentiation compared to our peers in the market.
- Track symptoms
- Personalised health insights
- Wellness program
- Community
- Telehealth services
- Shop
- Rewards
Investor Rewards
We want our shareholders to feel connected, educated, and empowered. By investing in Aviiana, you will receive the following tiered rewards.
*All discounts and in-kind offerings apply for 5 years post-close of the offer
The Team
Mary Doube
CEO, Director, Co-Founder
Alison Daddo
Co-Founder, Senior Manager
Dr. Gabrielle Staniforth
Medical Lead, GP Menopause Specialist
Always consider the general CSF risk-warning and offer document before investing
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