The first holistic menopause health-tech platform. Trusted by 83k+
Offer Closed Aviiana Pty Ltd
Aviiana Pty Ltd | Equity Crowdfunding
Offer closed
$556,622
Raised262
InvestorsPlease consider the offer document and general risk warning before investing.
Retail investors are entitled to a 5 day cooling-off period.
Investments over $10,000 are restricted to Sophisticated investors - Apply here
Click here to learn more about Equity Crowdfunding
Empowering Women Through Their Midlife Journey
At Aviiana, we say: no one is avoiding menopause! We’re here to walk beside women on this journey—offering heartfelt support, trusted tools, and empowering guidance so she feels seen, supported, and able to thrive.
Aviiana was born from the shared lived experience of us—Ali Daddo and Mary Doube—both navigating the confusing and often isolating landscape of perimenopause. What began as a personal struggle quickly became a shared mission.
Over the past three years, we’ve worked hard to build a powerhouse team of experts, creatives, medical professionals and influencers. We’ve also built strong visibility and deep trust with women—cutting through the noise of confusion and misinformation.
Our community continues to grow rapidly. Aviiana’s e-commerce platform features some of Australia’s leading brands, with many more asking to come on board. Soon, our app will reward women for prioritising their wellbeing, so that self-care becomes not a chore—but a joy. We’re building a thriving community of healthy, empowered women ready to embrace their next chapter.
The Aviiana team offers a rare blend of expertise, experience, and passion. We are perfectly positioned to lead a global shift in the way menopause is understood, supported, and celebrated.
With your investment, we can take this movement to the next level. It’s time to connect, educate, and empower women to thrive through menopause—and beyond.
Want to know more? Listen to the Investor Q&A here.
Key Investment Highlights
- First mover in Australia in a $600b Global Menopause Market - Aviiana is Australia’s first holistic digital platform addressing menopause and perimenopause care.
- Proven early traction and community momentum - Launched in Feb 2024, Aviiana has built an engaged 83,000 member community, secured 44 brand partners, and validated revenue through subscriptions and e-commerce.
- Vast, underserved market with urgent need - Aviiana serve a vast, underserved demographic where 1 in 2 women experience disruptive symptoms but <20% feel supported.
- Powerhouse founding team & leading Menopause health experts - Led by CEO Mary Doube, an engineer, wellness advocate, and experienced product builder with Co-founder Ali Daddo, a nationally recognised menopause advocate and author of Queen Menopause.
- Compelling technology & IP roadmap - Aviiana has co-developed an AI-powered symptom tracker and personalised treatment engine.
Now is the right time to strike!
Closing the Women's Health Gap
- 1 in 2 women will experience disruptive perimenopause or menopause symptoms, yet fewer than 20% feel adequately supported. Aviiana is the first Australian platform to deliver truly holistic, evidence-based care at scale—spanning “Program, E-commerce and Resource & Education Centre, and Telehealth.
- Subscriptions, curated e-commerce, and high-margin digital programs—all expandable into corporate and insurer channels.
- 44 aligned product partners already onboard and growing.
- Partnership with Utiliti Group - seasoned venture builders in the Healthcare Space guiding Aviiana on tech architecture, product roadmap, and scalable growth.
- Future–proofed platform built to scale B2C and B2B (workplace wellness) revenue streams.
Market Opportunity
Over 5 million women in Australia are in or approaching Menopause with limited holistic support options.
The global menopause market is a $600 Billion opportunity, with regulatory and corporate wellness tailwinds accelerating adoption.
After decades of limited attention from the scientific and medical communities, the space is now experiencing a surge in investment and innovation, with hundreds of new supplements, products, and services positioning themselves as 'menopause solutions'.
Whilst the current market is dominated largely by these product-driven solutions, Aviiana is in a unique position to disrupt this by introducing a scalable, digital-first offering that addresses the holistic needs of women going through menopause, whilst also providing medical support.
Cutting through the Noise of Confusion and Misinformation
- Launched in 2024 Aviiana has built an engaged 83,000 member community.
- Secured 44+ brand partnership with some of Australia’s best selling products
- 1000+ users on app and shop
- 11,000 email subscribers
- 150k raised from angel investors
- Created sold out events in education for women and men on menopause
Competitive Advantage
We have a clear potential to scale into International markets. In the UK alone, 13 million women are currently peri- or postmenopausal, while in the US, 6000 women enter menopause everyday Governments are increasingly recognising menopause as a health priority, signalling future reimbursements, policy and funding tailwinds.
We have built strong points of differentiation compared to our peers in the market.
- Track symptoms
- Personalised health insights
- Wellness program
- Community
- Telehealth services
- Shop
- Rewards
Investor Rewards
We want our shareholders to feel connected, educated, and empowered. By investing in Aviiana, you will receive the following tiered rewards.
*All discounts and in-kind offerings apply for 5 years post-close of the offer
The Team
Mary Doube
CEO, Director, Co-Founder
Alison Daddo
Co-Founder, Senior Manager
Terms of the Offer
Issued Capital
For more detailed information, please read the Capital Structure section of the offer document.
Use of Funds
For more information, please read the Use of Funds section of the offer document.
Company Risks
Aviiana is the first Australian platform to deliver tailored programs, services and e-commerce solutions to help manage menopause symptoms. As with any growth business, an investment in the Company should be seen as high-risk and speculative. A description of the main risks that may impact their business are listed in the offer document. Investors should read this section carefully before deciding to apply for shares under the Offer. There are also other, more general, risks associated with the Company (for example, market adoption risk, technology development, key persons, capital risk, competition, or the inability to sell their shares). See the Risk section in the Offer Document for further information.
The Offer is subject to a Maximum Subscription amount of $1,000,000. If the Maximum Subscription is reached, the Offer will close early. Applications will be treated on a time priority basis and may be subject to scale back, so please fund your application as soon as possible.
RISK WARNING: Crowd-sourced funding is risky. Issuers using this facility include new or rapidly growing ventures. Investment in these types of ventures is speculative and carries high risks. You may lose your entire investment, and you should be in a position to bear this risk without undue hardship. Even if the company is successful, the value of your investment and any return on the investment could be reduced if the company issues more shares. Your investment is unlikely to be liquid. This means you are unlikely to be able to sell your shares quickly or at all if you need the money or decide that this investment is not right for you.
Even though you have remedies for misleading statements in the replacement offer document or misconduct by the company, you may have difficulty recovering your money. There are rules for handling your money. However, if your money is handled inappropriately or the person operating this platform becomes insolvent, you may have difficulty recovering your money. Ask questions, read all information given carefully, and seek independent financial advice before committing yourself to any investment.
5 DAY COOLING OFF PERIOD: There is a 5 business day cooling off period for retail investors. During this period, you may withdraw your application and receive a full refund into your nominated refund account. Please note: After the 5 day cooling off period has expired, you will be unable to withdraw your application. More information here.
ONMARKET FEES: Upon successful completion of the Offer, a maximum fee of 6.5% of the funds raised will be paid to OnMarket by the Company.
ONMARKET INTERESTS: OnMarket and its associates may be participating in this offer.
ONMARKET INTERESTS AND AMOUNTS SUBJECT TO COOLING OFF: The funding bar displayed under each crowd funding offer may include applications where payments are yet to be made and amounts that are subject to the cooling off period.
Section 734(6) disclosure: The issuer of the securities is Aviiana Pty Ltd ACN 674 449 015. The securities to be issued are fully-paid ordinary shares. The disclosure document for the offer can be obtained by clicking on the link above. The offers of the securities are made in, or accompanied by, a copy of the disclosure document. Investors should consider the disclosure document in deciding whether to acquire the securities. Anyone who wants to acquire the securities will need to complete the application form that will be in or will accompany the disclosure document (which can be done via the electronic application form which will become available by clicking the bid button above)
Discover investment opportunities here.
Question time
We'd love to answer your questions, we'll have one of the OnMarket team or the company representative of the offer get back to you asap. So ask away ...
I dont see any invest option
Shree krishna S (OnMarket member) on 26/08/2025HI Shree! You will be able to purchase at 12pm today - look forward to seeing your investment!
Mary D (Aviiana Pty Ltd representative) replied to Shree krishna S on 26/08/2025HI Shree - there should be a button that says "Invest now" - i will email you the link now! Here it is https://www.onmarket.com.au/offers/aviiana/
Mary D (Aviiana Pty Ltd representative) replied to Shree krishna S on 10/09/2025HI Shree - click on the "Invest Now" button! I have also sent you an email with the direct link!
Mary D (Aviiana Pty Ltd representative) replied to Shree krishna S on 10/09/2025Are there ongoing costs to me after the original investment
Mellisa D (OnMarket member) on 26/08/2025No ongoing costs Indie.
Mary D (Aviiana Pty Ltd representative) replied to Mellisa D on 26/08/2025Unable to place investment offer.
Mathew C (OnMarket member) on 26/08/2025HI Mathew, what is the error message?
Mary D (Aviiana Pty Ltd representative) replied to Mathew C on 26/08/2025Sorry, I would like to invest in your company but Im new to this and cant seem to find how to? I registered my interest?
Rod E (OnMarket member) on 27/08/2025Hi Rod,
Mary D (Aviiana Pty Ltd representative) replied to Rod E on 27/08/2025Copy this URL https://www.onmarket.com.au/offers/aviiana/#comments and click on INVEST NOW then its easy from there - shout out if you need help!
Hi So if an investment of $250 was placed what does this get you, and how many actual shares and is that all you need to pay no ongoing hidden costs?
Joanne S (OnMarket member) on 27/08/2025Hi Joanne, you receive 250 shares in the company and there are no hidden ongoing costs! We look forward to seeing your investment :)
Mary D (Aviiana Pty Ltd representative) replied to Joanne S on 27/08/2025Hi team,
Melinda H (OnMarket member) on 28/08/2025Im wondering about the return on investment? Will I be able to track growth and sell my shares when they grow? What are your share forecasts?
Great question Melinda and thank you for asking!
Mary D (Aviiana Pty Ltd representative) replied to Melinda H on 29/08/2025When you invest in Aviiana through this campaign, youre purchasing equity shares in the company (not making a donation). This means:
Return on investment: As a shareholder, your return comes from the growth in value of Aviiana over time. When the company grows and scales, your shares grow in value too.
Tracking growth: Youll be able to track company performance through our regular shareholder updates. Were committed to keeping our investors informed on milestones, progress, and growth metrics.
Selling shares: While Aviiana is still a private company, shares arent traded daily like on the stock market. However, you may have the option to sell your shares in the future through a liquidity event (such as an acquisition, IPO, or secondary sale if facilitated).
Forecasts: Like all early-stage businesses, forecasts are forward-looking and subject to change. What we can say is that our traction to date in growth, partnerships, and community demand has been very strong, and were building with global scalability in mind.
This is a high-growth, high-impact opportunity, and while returns cant be guaranteed, our vision and momentum make us very confident in the journey ahead.
Warmly,
Mary
In the disclaimer it states certain rewards etc may not be eligible to outside of Australia - can you explain this as I would like to invest - thank you
Sarah P (OnMarket member) on 29/08/2025Hi Sarah - Thank you so much for reaching out and for your interest in investing were thrilled to have your support!
Mary D (Aviiana Pty Ltd representative) replied to Sarah P on 29/08/2025Just to clarify the disclaimer: it simply means that some of the investor rewards tied to in-person Aviiana events are likely to be held in Australia, so those particular rewards may not be as easily accessible if youre based overseas. It doesnt affect your ability to invest or to receive other rewards its just a note so expectations are clear.
Wed love to welcome you on this journey with us, no matter where youre based!
If I invest $250 i understand i am eligible for rewards but am i also a shareholder and would receive dividends etc as shares increase in value
Malcolm B (OnMarket member) on 10/09/2025Yes absolutely - you will have 250 shares in Aviiana and in time you will be receiving dividends as the shares grow in value
Mary D (Aviiana Pty Ltd representative) replied to Malcolm B on 10/09/2025We submitted a payment for this offer and I know it closed on the 11.9.2025 - but we have received nothing about what the next steps are and nothign about what the status is - poor effort I think,
Ingred P (OnMarket member) on 17/09/2025Ingred, apologies for the lack of communication. Could it be that it's in your junk mail? I will email you directly - Best Regards Mary
Mary D (Aviiana Pty Ltd representative) replied to Ingred P on 17/09/2025Nothing in my junk I check everything daily - nothing today
Ingred P (OnMarket member) replied to Mary D on 17/09/2025Thanks for checking Ingred - we will send you an email!
Mary D (Aviiana Pty Ltd representative) replied to Ingred P on 18/09/2025Hello. I invested in the offer and although my OnMarket account says the $$ have cleared, its still showing as Waiting for offer to close and Ive also not received any other correspondence. Please confirm, thank you.
Carleen I (OnMarket member) on 19/09/2025Please sign in to post a question