Personalised DNA-based, wellness plans - tailored, reliable, affordable, and accessible

Upcoming Fitgenes Australia Ltd

The recipe to assist having a long and healthy life

We all want to live long healthy lives – as evidenced by the multi-trillion dollar wellness industry.

In our pursuit for healthy living, there are an overwhelming number of diets, fitness apps and exercise programs to choose from. The problem is that finding what works for you can be hit and miss. This is because we are all genetically different.

Fitgenes helps to take the guesswork out of wellness planning. Take weight loss as an example. CarbChoice by Fitgenes is a simple home DNA test. For $149 it identifies an individual’s response to a key dietary issue with a genetic trigger and gives a plan for success. There is much more.  FoodChoice by Fitgenes reports on the genetic risk of food intolerances and sensitivities and the risk of food allergies, while the company’s flagship Health and Wellbeing Report is supplied exclusively to practitioners to assist in the assessment and management of chronic diseases, immunity issues and weight management.  With the support of the Fitgenes Accredited Health Practitioners network, this knowledge becomes applied precision wellness – a roadmap to live a long and healthy life.  

FITGENES - Personalised DNA-based, wellness plans - tailored, reliable, affordable, and accessible

Size of the pie

Size of the Market

The global wellness genomics market is high-growth with 13.2% CAGR; and predicted to hit US$9 billion by 2026. Nutrigenomics, a subset of that market, is set to double in the next few years to approximately $1 billion.

Getting to Market

Fitgenes business model not only delivers tailored, reliable, affordable and accessible wellness plans, its plans are integrated with a growing allied health network of practitioners – in other words, has a unique distribution channel that makes its test results even more meaningful.  

Size of Distribution Pipe

With increased adoption of DNA-based testing by health professionals, Fitgenes is building its pipeline amongst the 830,000+ medical doctors in the USA, and over 43,000 GPs in Australia, as well as the additional millions of allied health professionals globally.

This pipeline is being developed to increase Fitgenes’ already healthy 11% year on year growth in business income.

 

Postive Test Results

As a pioneer of genetics-based health management, Fitgenes has used technology advances to significantly improve report quality, take advantage of decrease testing costs and improve scalability. Here are some recent progress highlights:

  • Improved response times - launched new digital training, promotion and product delivery platform upgrades for new users and channel partners.
  • Strengthened practitioner network – added 140 practitioners (12% growth) in 6 months to end 2020.
  • Grew distribution - supplying to new Australian distribution network of about 10,000 practitioners
  • Entered USA market – access via NE USA distribution network

Fitgenes achieved 11% income growth in 2020 over 2019, during COVID and prior to adding new distribution partners.

Ahead of the competition

While the connection between genetics and nutrition is well known, until recently, the ability to commercialise DNA-based health solutions has been limited due to high cost of testing and regulatory restrictions. As a result, the market to date has been dominated by commoditised direct-to-consumer reports that can lack scientific rigour and often void of essential context, such as a person’s goals, stage of life or existing health status.

However, this ‘isolated’ testing model is under threat, with medical research consensus and regulatory requirements strengthening in favour of practitioner delivery of DNA-based health and wellness reports.

Fitgenes’ business model has a primary focus that practitioner channel, with a network of accredited health practitioners using and trained in our methodology.

The Science and Business

People are living longer but are not living better – the last 20 years of a modern lifespan are very often marred by debilitating chronic disease.  Implementing nutrition, dietary, lifestyle and even exercise advice based on your unique DNA has been demonstrated to assist in the prevention and management of long-term health, of many acute diseases and to assist weight management and has increasing mainstream acceptance (AMA Australia, 2020). 

Fitgenes is an innovative DNA-based healthcare business focused on long-term wellness, obesity and cardiometabolic health. We are an early mover in the growing global nutrigenomics (DNA testing for dietary health) industry and the increasing shift to the biomedical-driven prevention of chronic disease, including but not limited to, obesity, diabetes, cardiovascular disease, poor immune function, and to improve sports performance, injury prevention and recovery.

An investment in Fitgenes provides an opportunity to participate in the most-established DNA wellness provider in the practitioner channel, as that sector expands while the direct to consumer market is threatened by greater regulatory controls, commoditisation, and lack of medical industry acceptance.

Discover investment opportunities here.

 

Equity Crowdfunding Upcoming

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Personalised DNA-based, wellness plans - tailored, reliable, affordable, and accessible

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People spend big on wellness (it accounts for 5.3% of global economic output). But, 80% of consumers find the market is full of conflicting data, making this spend haphazard. Solving this problem is the emerging wellness genomics sector - a high-growth market (13.2% CAGR), predicted to hit US$9 billion by 2026.

 

Meet Fitgenes. With a range of wellness focus areas, Fitgenes’ genomic products cut through the clutter - delivering wellness plans tailored to the specific requirements of an individual. But it is the distribution network and strategy that sets this growing heath-tech business apart.

 

Before investing please consider the offer document and the general risk warning.

 

Equity Crowdfunding Upcoming

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