Equity for Punks Australia:
Tomorrow Starts Today
Live BrewDog Group Australia Ltd
BrewDog | Equity for Punks Australia
Min exceeded. Now targeting $500k!
$324,900
RaisedTo 10%
Equity463
InvestorsCloses in
The BrewDog Australia Ltd Offer is being made under an Offer Information Statement (OIS). Please consider the OIS before investing.
Investors are entitled to a 5 day cooling-off period.
Welcome to Planet BrewDog
BrewDog is an alternative small business owned by thousands of people who love craft beer. They are our shareholders, our friends, our community and the heart and soul of our business.
We have a community of over 145,000 Equity Punk investors from around the world, and now, we are expanding that community into Australia. This is your chance to join them.
BrewDog was born in 2007 with a mission to make other people as passionate about great craft beer as we are. In 2019, we opened our first facility in Australia, and we are now on the verge of releasing awesome craft beer made by BrewDog, in our new home in Brisbane.
In 2010 we tore up convention, turned the traditional business model on its head and launched Equity for Punks, giving thousands of people a front row seat to the craft beer revolution. In 2020, we brought Equity for Punks back with a completely new type of share offering. Equity for Punks Tomorrow is radically different; this is a share offering where every single penny you invest goes towards building a more sustainable future for all of us.
Our mission that unites us worldwide has evolved to include our ambition to become the world’s most sustainable beer business, and in 2020, we announced that BrewDog is now officially carbon negative. With your help, we can turbo-charge our mission and set a new precedent for planet-friendly business.
Keep on rocking in the free world.
BrewDog Australia
Every penny raised via Equity For Punks Australia will be used to fuel our growth in the Southern Hemisphere.
We broke ground on our amazing river-front site on the banks of the Brisbane river in November 2018 and have been working tirelessly on building our Australian HQ. In November 2019, we opened the doors to our epic taproom, DogTap Brisbane, our first bar built on Australian soil.
Attached to our Australian brewery, the indoor space is matched with an awesome riverside patio and was all made possible through funds raised in previous Equity for Punks raises! The opening night was one of the most successful in BrewDog history, and we can’t wait to open more sites down under.
Our brewery will start to release its first beers in the second half of 2020, and we’re excited to start making Australia-brewed beers and becoming part of the vibrant beer scene that already exists in Brisbane. Everything about the brewery is set up for rapid growth. We’ve also got plenty of space available on the site, readying us for expansion.
On top of our epic brewery, we’re looking to expand our bar network across Australia, with our sights on Brisbane, Sydney and Melbourne to start with, as well as plans for a brewpub in Perth to supply demand we have seen in Western Australia.
Benefits of Investing
By investing in BrewDog Australia, you not only own a share in our Australian business, but you get a heap of amazing benefits.
Everyone investing in Equity For Punks Australia gets:
On top of these awesome Core benefits, you can turbo-charge your investments and access our Boosted Benefits from $200.
Your Investment Will Fund...
Future Proof Products
As we continue to invest in R&D and new product development, we are determined to find ever-more sustainable ways to brew and package our beers. Cans are infinitely recyclable, and by investing in a new canning line, we can increase the number of beers we package in this sustainable material.
Invest in our infrastructure and people
Our ability to fast-track our progress and reach all four corners of Australia fast is totally reliant on the stability of our infrastructure, and the ability of our people.
Build a refrigerated distribution program
Fossil fuels are for dinosaurs. Well, technically, they’re made from dinosaurs, but that’s beside the point. We’re investing in electric, refrigerated distribution across Australia to get our beer to you in the most sustainable, fresh way possible.
Build a beer hotel in Brisbane
Following on from the success of the world’s first hotel in a brewery, The DogHouse in Columbus Ohio, we’ll use funds raised in Equity for Punks Australia to build a new eco-hotel in Brisbane! Plus, dogs are central to our story, so we’ll be investing in a dog park and playground, ensuring all our spaces remain fully four-legged friendly!
Power a sustainable brewing business
We want to install solar panels on the roof of our Australian brewery to make the most of the 130+ sunny days Brisbane sees every year. This will reduce our need for less sustainable energy.
BrewDog Tomorrow bars
We want to create a template for the future and open the world’s most sustainable bars. Zero waste, carbon neutral, and a depot for closed loop delivery solutions. We plan to launch a series of these craft beer venues across Australia.
Refer a Friend
In addition to all the perks of investing, you can also earn yourself money can’t buy rewards by referring friends to invest in equity for punks.
When you invest, you will be given a unique referral link.
If your friends invest, and use your code, you’ll score a point for every equity punk you enlist! And points mean prizes!
Summary of the Offer
There are up to 100,000 Class B shares available in BrewDog Group Australia Ltd ("the Company" or "BrewDog Australia") at a price of $100 per share. The Company is aiming to raise a minimum of $300,000, with a maximum goal of $10 million ("the Offer").
Presently, BrewDog PLC, our UK based parent company, holds 100% of the shares in the Company. Those shares are A Class shares. The shares subject of this offer are Class B Shares, and will make up 10% of the total shareholding in the Company.
More information on the Offer is available in the Offer Information Statement.
Risks Factors
The Class B shares offered under this Offer Information Statement are illiquid and potential investors are urged to seek independent professional advice in relation to the material contained in the Offer Information Statement.
There are a number of factors, both specific to BrewDog Australia and also of a more general nature, which may alter the future operating and financial performance of the Company, its products, the industry within which it operates and the outcome of any investment in the Company. There can be no guarantee that the Company will achieve its stated objectives or that forward-looking statements will be realised.
Further detail on the risks associated with an investment in the Company are avaialble on page 5 of the Offer Information Statement.
The Offer is subject to a Maximum Subscription amount of $10,000,000. If the Maximum Subscription is reached, the Offer will close early. Applications will be treated on a time priority basis and may be subject to scale back, so please fund your application as soon as possible.
Section 734(6) disclosure: The issuer of the securities is BrewDog Group Australia Ltd ACN 623 403 841. The securities to be issued are fully-paid Class B shares. The Offer Information Statement for the offer can be obtained by following the link below. The offer of the Class B shares is made in, or accompanied by, a copy of the Offer Information Statement. Investors should consider the Offer Information Statement in deciding whether to acquire the securities. Anyone who wants to acquire the Class B shares will need to complete the the electronic application form which will become available by clicking the Invest Now button above.
Discover investment opportunities here.
BrewDog Group Australia Ltd
Equity for Punks Australia: Tomorrow Starts Today
BrewDog was born in 2007 with a mission to make other people as passionate about great craft beer as they are. In 2019, BrewDog opened their first facility in Australia, and are now on the verge of releasing awesome craft beer made by BrewDog, in their new home in Brisbane.
Their mission is to become the world's most sustainable beer business and this year announced they are officially carbon neutral.
BrewDog have a community of over 145,000 Equity Punk investors, and now, they are expanding that community into Australia. This is your chance to join them.
Before investing please consider the Offer Information Statement.
Min exceeded. Now targeting $500k!
$324,900
RaisedTo 10%
Equity463
InvestorsForesense Technologies
A disruptive innovator in real-time customer presence analytics
Foresense Technologies has developed an artificial intelligence solution enabling brick and mortar stores to more effectively compete with the growing presence of ecommerce. Proprietary presence detection technology combined with in-store digital sensors and mobile app technology enables real-time quantification of human behaviour in-store.
Near term revenues from signed agreements with oOh!media and a network of 4,000 newsagents across Australia, as well as being final negotiations with a large US based casino group, a major national retailer and several other iconic global brands.
Foresense is positioning itself as a global leader in the customer presence and analytics market.
Before investing please consider the offer document and the general risk warning.
Minimum Target $500,000
$416,562
Raised4.2-14%
Equity106
InvestorsSPP Harvester
Harvesting the discount from Share Purchase Plans
The COVID-19 pandemic has caused a wave of discounted capital raisings with ~$53 billion of discounted new shares issued in the last 12 months.
Share Purchase Plans (SPPs) allow individual shareholders to apply for up to $30,000 in shares at the same discounted price paid by institutions. In the 12 months to 31 December, in-the-money SPPs were issued at an average 10% discount to the ASX closing price on the SPP closing date. But, you must be a shareholder before the SPP is announced.
SPP HarvesterTM gives you access to SPPs by buying you 1-share in 300 of the largest, liquid, operating companies listed on ASX. It will identify and apply for in-the-money SPPs and automatically sell the new securities, efficiently recycling your capital into the next SPP. This automatically harvests the discount for SPPs, with minimum capital outlay, low establishment costs and minimal administration.
Sprintex Ltd ASX: SIX
Leading supplier of automotive superchargers, reducing emissions and fuel consumption
Sprintex Limited (ASX: SIX) is an Australian based automotive engineering, research, product development and manufacturing company that designs and manufactures superchargers for use in a wide variety of combustion engines. It is currently focused on the development and commercialisation of the Sprintex® twin screw supercharger in the automotive aftermarket and original equipment manufacturer (OEM) market in Australia, USA, Asia, Africa and the Middle East.
The patented Sprintex supercharger plays a key role in reducing fuel consumption and lowering emissions in combustion engines, which is assist in meeting increasingly stringent environmental standards.
Grafa Pty Ltd
Patent pending financial data, news and analysis platform to support rise of the “smart phone investor”
More Info
There's no “mobile-first” financial data and information platform to support the rapidly growing smartphone investors. Grafa fills this void as the world’s largest data, news and information platform tailored to the needs of smartphone Investors.
Before investing please consider the offer document and the general risk warning.
Singular Health Group Ltd ASX: SHG
The Singular Health Ltd IPO has successfully closed. The offer heavily was oversubscribed, and all applications have been scaled back. Refunds will be made to nominated refund accounts. Allotment is expected occur on 27 January and the planned ASX listing date is Wednesday 4 February.
Question time
We'd love to answer your questions, we'll have one of the OnMarket team or the company representative of the offer get back to you asap. So ask away ...
Hi guys,
Sam P (OnMarket member) on 15/12/2020Assuming all goes well in the Aussie market is there a plan to list on the Australian stock exchange?
Hi Sam! We have no plans to list on an Australian stock exchange at present, although we cannot commit formally in terms of the future IPO plans for the business. For now, we are excited to offer the opportunity for Australian residents to invest in BrewDog for the first time, having already accrued more than 150,000 Equity Punk investors from around the world. Australia has long been a target for our Equity Punk community, as we have had a following out here for a while, and we're delighted to be able to offer an opportunity to invest :) I hope this helps answer your question, but please let us know if we can be of more assistance!
Sarah W (BrewDog Group Australia Ltd representative) replied to Sam P on 15/12/2020Hello,
Carlo T (OnMarket member) on 16/12/20201. given you have no plans to list on the ASX at this point. What returns and in what form can investors expect in the future? eg) will you be paying dividends?
2. Re the offer for each level, for every level you go higher are you getting the basic perks plus the perks from each level under the level you are applying for? eg) if you invest $5000 are you getting the basic perks plus the perks for $100 $500 $1000 etc?
Thanks
Carlo
Hey Carlo. The current strategy is to focus on reinvesting profits to facilitate the rapid expansion of the company. This is not to say that we never intend to pay dividends, although at this stage we cannot formally commit to a date for that. Ad for the perks, it's a cumulative total of all of the benefits from each tier up to the point that you invest. Cheers!
Calvin M (BrewDog Group Australia Ltd representative) replied to Carlo T on 16/12/2020Am I right in reading in your OIS that you never intend to pay dividends to Class B shareholders?
Glenn O (OnMarket member) on 16/12/2020Love the focus on the environment, btw :)
Hey! As per page 5 of the OIS, the current strategy is to focus on reinvesting profits to facilitate the rapid expansion of the company. This is not to say that we never intend to pay dividends, although at this stage we cannot formally commit to a date for that. Cheers.
Calvin M (BrewDog Group Australia Ltd representative) replied to Glenn O on 16/12/2020Another qn: you seem very bro heavy. Any intentions to get a few females into the upper echelons of your bizness?
Glenn O (OnMarket member) on 16/12/2020Good point.
Alan W (OnMarket member) replied to Glenn O on 16/12/2020"There's not business like bro business..."
And "there's no business like brew business"
Oscar S (OnMarket member) replied to Alan W on 16/12/2020Hey! Great question. On a worldwide basis where we are more established; we're proud of our effort to eliminate gender pay gaps, and strive for a representative senior team. You can read the latest UK published report on the issue here: https://gender-pay-gap.service.gov.uk/Employer/dCzdY449/2019. In Australia where we're right at the start of our journey, we're aware that we have a bit of work on getting to a representative senior team; but as we grow, the team will begin to reflect this.
Calvin M (BrewDog Group Australia Ltd representative) replied to Glenn O on 16/12/2020Am I right in thinking that future returns to investors are likely to be in the form of 'benefits' like the discounts, merchandise, etc. rather than profit distribution?
Alan W (OnMarket member) on 16/12/2020Hey! We think the benefits are a great reason to invest and give some instant perks to investing with us. As for the future, the current strategy is to focus on reinvesting profits to facilitate the rapid expansion of the company. This is not to say that we never intend to pay dividends, although at this stage we cannot formally commit to a date for that. Cheers.
Calvin M (BrewDog Group Australia Ltd representative) replied to Alan W on 16/12/2020Investing is the act of allocating resources, usually money, with the expectation of generating an income or profit.
Paul B (OnMarket member) on 16/12/2020Hi guys,
Benjamin C (OnMarket member) on 16/12/2020It'd be great if you could clarify a couple of things...
Am I correct in assuming that this is a hospitality opportunity? (ie- does the investment have any connection with the retail/wholesale of Brewdog products in Australia outside of the company owned venues?)
Are there profit/revenue/volume forecasts?
Apologies if it's in your info pack!
Cheers!
Hey Benjamin. This is for the whole of BrewDog Australia which is all of the beer that comes from our brewery in Brisbane, the associated sales of those beer through distribution channels; and also the current taproom and future planned bars. At this stage we don't have published projections further to what is in the OIS. Cheers!
Calvin M (BrewDog Group Australia Ltd representative) replied to Benjamin C on 16/12/2020Hi,
Dave C (OnMarket member) on 16/12/2020I might have missed this in the OIS but are there any actual financial statements (Profit & Loss Statement, Balance sheet, etc.) available to allow for a review of the company's financial position prior to investment? Or are we expected to simply trust you that the company is in a strong financial position? I'm really excited about the opportunity to invest!
Thanks!
Hi Dave,
Nick M (OnMarket staff) replied to Dave C on 16/12/2020the full FY2020 financial report for BrewDog Group Australia Ltd is available at the back of the Offer Information Statement. If you would like us to email you a copy of the document, please email support@onmarket.com.au
Cheers
Hi there, as a Punk from EFP 5,6,Tomorrow just curious if with this investment you will be expanding your range to include all the uniques beers I have to get shipped from Ellon to Australia in your Australian range rather than just the core beers. Also is there any perks for those of us re-investing or that are already EFP's as the core benefits are ones we already receive.
Mike R (OnMarket member) on 16/12/2020Thanks!
Hey Mike,
BrewDog M (BrewDog Group Australia Ltd representative) replied to Mike R on 16/12/2020. Everything about the Brisbane brewery is set up for rapid growth. Weve also got plenty of space available on the site,
readying us for expansion. This will include our offer of beer down under!
Cheers
Just checked and can confirm there are no reinvestment perks for this who have invested in PLC or US.
BrewDog M (BrewDog Group Australia Ltd representative) replied to Mike R on 16/12/2020Cheers,
Looking in your financials I couldn't help but notice that "other operating expenses" increased nearly tenfold between 2020 and 2019. They're also the biggest line item there, do you mind giving a quick breakdown of these expenses given their significance on the P&L?
Arron M (OnMarket member) on 17/12/2020I second this question. It would be great to know what was included in the "other" under other operating expenses. I assume its likely attributable to the commencement of operations, but a bit more detail in the notes would have been helpful.
Jonathan M (OnMarket member) replied to Arron M on 21/12/2020G'day - I'm an EFP4 member from back when I lived in the UK. Are all the benefits available to investors in the EFP Australia scheme also available to the existing EFP investors like me, or do we need to invest $100 In EFP Australia to get the EFP Australia benefits?
Ed R (OnMarket member) on 19/12/2020Cheers, great to see you out here and doing the cool stuff!!
Hey there Ed! All our benefits are specific to the round you invest in. So, you will retain all your existing benefits, and if you invest in this Australia round, you will unlock any additional perks you get from being an investor in our Australian business.
Sarah W (BrewDog Group Australia Ltd representative) replied to Ed R on 22/12/2020Has a site been identified for the hotel in Brisbane? If so, broadly, where is it likely to be built?
Jonathan M (OnMarket member) on 21/12/2020We've got an amazing site identified that will work incredibly well for us. A bit of water to go under the bridge here though so we can't disclose the exact potential location yet.
Calvin M (BrewDog Group Australia Ltd representative) replied to Jonathan M on 24/12/2020As clearly the value of stock up as well as down -
Alex W (OnMarket member) on 21/12/20201. does Class B have any voting rights?
2. does PLC have any rights to acquire Class B stock?
3. What are the rights of Class B holders if the PLC is acquired?
4. What would trigger a revaluation of Class B stock?
5. Does OnMarket faciliate secondary market transactions in Class B stock?
If our Australian business were to grow, will the value of our investment grow?
Albert A (OnMarket member) on 21/12/2020Theoretically, yes! That's how this would work but I am not able to give you any precise forecasts on your investment :)
Sarah W (BrewDog Group Australia Ltd representative) replied to Albert A on 22/12/2020Hi there, I'm a very early investor in BrewDog and I'm based in Australia. Will this new Australian offering have any bearing on early Australian investors? That is, are we able to transfer our original investment over to the Australian one? I'd like to know as I'd hope this would make it easier for early Aussie investors to sell and trade their BrewDog equity. Thanks.
Scott B (OnMarket member) on 22/12/2020Also, what would the value of the original BrewDog shares be, translated to the Australian listing? Thanks.
Scott B (OnMarket member) replied to Scott B on 22/12/2020Hey! Your UK investment is in our plc business based in Scotland, whereas this investment is in our Australian business, so you would need to invest in the new round to hold shares in both. Hope this answers your question! Thank you!
Sarah W (BrewDog Group Australia Ltd representative) replied to Scott B on 22/12/2020Aussie who's just invested in this round of EFP Australia, but also holds shares from EFP-2 from back in 2011. I know usually using the same email would result in new shares being added to my current Brewdog account. I used a different email to sign up for these current EFP Australia shares. How do I go about making sure they are added to my existing Brewdog EFP account? Thanks
Luke S (OnMarket member) on 28/12/2020Hey Luke,
BrewDog M (BrewDog Group Australia Ltd representative) replied to Luke S on 06/01/2021Once these are allotted we can look to making changes on your account for you - once alloted, please contact equitypunks@brewdog.com and the team will get you sorted.
In your $2500 investment option where can I find the info behind the *** following the 12 pack??
Glenn C (OnMarket member) on 05/01/2021Hey Glenn,
BrewDog M (BrewDog Group Australia Ltd representative) replied to Glenn C on 06/01/2021You can find this on page 13 of our full OIS which you can find at the link below
https://www.onmarket.com.au/offers/efpoz/offer-information-statement1/
As clearly the value of stock up as well as down -
Alex W (OnMarket member) on 05/01/20211. does Class B have any voting rights?
2. does PLC have any rights to acquire Class B stock?
3. What are the rights of Class B holders if the PLC is acquired?
4. What would trigger a revaluation of Class B stock?
5. Does OnMarket faciliate secondary market transactions in Class B stock?
Hey Alex,
BrewDog M (BrewDog Group Australia Ltd representative) replied to Alex W on 06/01/2021I am getting the answers to all these for you now. Will update here once I know more :)
Hi Alex,
Zac F (OnMarket staff) replied to Alex W on 19/01/2021In answer to question 5, OnMarket does not operate a secondary market for the trading of shares. If BrewDog Australia were to list on a recognised stock exchange or engage in a trade sale, you would have the opportunity to sell your shares.
Thanks
Sorry Im unable to find any information as to how/whether one has the ability to sell one of their shares?
Tommaso B (OnMarket member) on 08/01/2021Hi Tommaso,
Zac F (OnMarket staff) replied to Tommaso B on 19/01/2021As the company is not listed, it is likely that you will be unable to sell your shares in the near future unless the company engages in a trade sale or offers a share buyback for investors. The Company believes that they have a great range of investor benefits and are looking to expand by building BrewDog bars in Sydney and Melbourne.
Thanks
Hello, I am actually new on this platform. Just wanted to know what happens to the investors money once the capital is succesfully raised ? How can the investors make profit if it is not getting listed in ASX stock exchange anytime soon ? Thanks for your concern.
Biwash O (OnMarket member) on 16/01/2021Hi Biwash,
Zac F (OnMarket staff) replied to Biwash O on 19/01/2021Every offer is different so this answer applies specifically to this BrewDog offer.
BrewDog has a range of benefits that they believe are a great reason to invest and give some instant perks to investing. As for the future, the current strategy is to focus on reinvesting profits to facilitate the rapid expansion of the company. This is not to say that they will never pay dividends, although at this stage they cannot formally commit to a date for that.
In the future, if the company were to engage in a trade sale or list on a recognised stock exchange, investors would be able to sell their shares.
thanks
Hello, I accidentally paid twice. Will this show my investment as $200 or will I need to remedy this somehow?
Justin H (OnMarket member) on 20/01/2021Hi Justin,
Nick M (OnMarket staff) replied to Justin H on 20/01/2021When the funds land on our account, you will be refunded the additional $100 to your nominated refund account in 24-48 hours. You can include your refund account in your investment profile by logging into the OnMarket website and selecting "Investment Profiles" from the top left menu.
Hope that helps!
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