Preventative Health Care Made Easier

Live Pty Ltd | Equity Crowdfunding

Equity Crowdfunding Type of Offer
$4.7 millionPre-money Valuation
$500 Minimum Investment
Up to $1 million Size of Offer

Min. reached - now targeting $1 million








Closes in


​Please consider the offer document and general risk warning before investing.

Investors are entitled to a 5 day cooling-off period.

Investments over $10,000 are restricted to Sophisticated investors - Apply here


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Media Coverage

Since the beginning of their equity crowdfunding campaign, the story and inspiration behind has been well received and supported Australia wide.

Check out some of their media and press!


Investment Highlights


Cancer Council

Making Preventative Healthcare Easier is a digital health platform enabling people to find the right health practitioner for their needs from general check-ups and dentists to physio and vaccines, across 32,100 clinic listings. Over 40,000 patients are already organically visiting and using the platform to find and book their next appointment each month.


But this is just the beginning, the AI-driven health tech solution interprets patient data, providing a complete healthcare management platform and helping to re-establish people's health routines online.


Patients are sent personalised, friendly reminders and prompts with tailored messaging based on data initially captured via the platform, and in the future via integrations.’s customers come from the more than 250,000 Australian medical and allied health practitioners – all of whom have experienced the disruption of Covid-19. With this Health Tech solution (Practice Services Suite), they get the tools to attract and retain patients, and increase services per patient (without prospecting) – bundled in a competitively priced, practice management compliant API integration SaaS.

Action to Traction. Traction to Action

Stage 1 – Build the Business

In just 4 short months, the Founders set about converting a domain name into a strategy-led start-up tackling our growing need to find the right health professionals in the wake of Covid’s disruption (and building a revenue model where health practitioners want to buy their services). The AI-driven SaaS platform build commenced.  

Stage 2a - Traction

Knowing that investors look for traction, the Founders hit the pavement to signup clinics in advance of the tech platform completion. From 150 sales calls, they signed up 100 clinics to go live upon deployment Q1 2021. Following a free trial period, these 100 equate to $26K MRR.  

Stage 2b - Partner

Knowing that solid marketing and partnerships will propel the business, the Founders have struck a favourable alliance with The Cancer Council. With the 98% drop in some cancer screenings, the direct to consumer ‘reminder service’ is highly attractive. As is the co-marketing commitment.

Stage 3 – Complete Raise and Build

Using the funds from this raise, the Founders will complete the AI-driven SaaS platform build to realise existing contracts and sign new customers.  

The Team

Lidia Nancovski

Co-Founder & Co-CEO

Co-founded in April 2021. With more than a decade of consumer-facing marketing and sales experience, Lidia is specialised in customer acquisition and retention, and all things digital: User Experience Design, Website Development, and Online Marketing. She heads the sales and marketing for 

Lana Klimovski

Co-Founder & Co-CEO

Co-founded in April 2021. Lana is a project manager and business analyst with a strong background in IT development and project management utilising Prince2 and agile methodologies. She has designed and developed IT systems for the public sector and numerous start-ups and SMEs. Lana heads the technology side of 

Terms of the Offer

Issued Capital

For more detailed information, please read the Capital Structure section of the offer document.

Use of Funds 

For more information, please read the Use of Funds section of the offer document.

Company Risks Pty Ltd is an early-stage company and is aiming to empower Australians by giving the right information at the right time to treat and prevent illness. They use unique AI technology to re-establish patients' health routine online whilst increasing revenue for practitioners.  As with any early-stage business, an investment in the Company should be seen as high-risk and speculative. A description of the main risks that may impact their business are listed in the offer document. Investors should read this section carefully before deciding to apply for shares under the Offer. There are also other, more general, risks associated with the Company (for example, privacy protection or data breaches, loss of key partnerships or the inability to sell their shares).

See the Risk section in the Offer Document for further information.

The Offer is subject to a Maximum Subscription amount of $1.0 million. If the Maximum Subscription is reached, the Offer will close early. Applications will be treated on a time priority basis and may be subject to scale back, so please fund your application as soon as possible

IMPORTANT: Please read the below information before investing in this Equity Crowdfunding offer.

RISK WARNING:  Crowd-sourced funding is risky. Issuers using this facility include new or rapidly growing ventures. Investment in these types of ventures is speculative and carries high risks. You may lose your entire investment, and you should be in a position to bear this risk without undue hardship. Even if the company is successful, the value of your investment and any return on the investment could be reduced if the company issues more shares. Your investment is unlikely to be liquid. This means you are unlikely to be able to sell your shares quickly or at all if you need the money or decide that this investment is not right for you.

Even though you have remedies for misleading statements in the replacement offer document or misconduct by the company, you may have difficulty recovering your money. There are rules for handling your money. However, if your money is handled inappropriately or the person operating this platform becomes insolvent, you may have difficulty recovering your money. Ask questions, read all information given carefully, and seek independent financial advice before committing yourself to any investment.

5 DAY COOLING OFF PERIOD: There is a 5 business day cooling off period for retail investors. During this period, you may withdraw your application and receive a full refund into your nominated refund account. Please note: After the 5 day cooling off period has expired, you will be unable to withdraw your application. More information here.

ONMARKET FEES: Upon successful completion of the Offer, a maximum fee of 7% of the funds raised will be paid to OnMarket by the Company.

ONMARKET INTERESTS: OnMarket and its associates may be participating in this offer.

ONMARKET INTERESTS AND AMOUNTS SUBJECT TO COOLING OFF: The funding bar displayed under each crowd funding offer may include applications where payments are yet to be made and amounts that are subject to the cooling off period.

Section 734(6) disclosure: The issuer of the securities is Pty Ltd ACN 654 433 342. The securities to be issued are fully-paid ordinary shares. The disclosure document for the offer can be obtained by clicking on the link above. The offers of the securities are made in, or accompanied by, a copy of the disclosure document. Investors should consider the disclosure document in deciding whether to acquire the securities. Anyone who wants to acquire the securities will need to complete the application form that will be in or will accompany the disclosure document (which can be done via the electronic application form which will become available by clicking the bid button above)

Question time

We'd love to answer your questions, we'll have one of the OnMarket team or the company representative of the offer get back to you asap. So ask away ...

What is the longer term strategy for the company in terms of listing on the ASX and timeframe? Thanks

James K (OnMarket member) on 11/11/2021

Hi James, thanks for your question!

We are planning for a liquidity event within 3 years (by 2024), where we plan to list on the ASX or sell the company to a large group returning profits to shareholders.

Given the scale of the opportunity within the current market and recent sales of HealthTech companies within Australia, this timeline is subject to change depending on the opportunities that emerge.

For more details on timing, please refer to page 23 of our offer document.

Lana K ( Pty Ltd representative) replied to James K on 13/11/2021

Your current valuation is sitting at $5.7m for a company nt generating any revenue and with only 26k MRR. Your valuing this company at 200x MRR. Why so high?

Alcino d (OnMarket member) on 12/11/2021

Hi Alcino, thank you for your interest and question.

Our valuation of $4.7m is based on multiple factors not only including the large addressable market in Australia ($2bn), capital and expertise invested in the business to develop the technology, market position and partnership agreements but also the proven potential of the business. The current market opportunity and recurring contracts of (312k ARR) has shown great value for with a 66% sales conversion rate, where 150 clinics were contacted and 100 took up the offer.

With HealthTech companies in Australia also recently hitting new heights in their valuations and liquidity events, this has also been considered in the current value.

For more details, please refer to page 16-20 of our offer document.

Lana K ( Pty Ltd representative) replied to Alcino d on 13/11/2021

Please sign in to post a question

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