Azura is a fashion-tech retailer, delivering curated luxury and fast-fashion Brands for e-commerce marketplaces, using a zero-inventory model.
The Problem: With e-commerce marketplaces like Farfetch and MyDeal thriving, Big Brands are moving away from bricks and mortar stores and into digital marketplaces. But posting and managing inventory on over 100 marketplaces is a problem.
The Solution: Azura’s fashion-tech solution provides Big Brands plug ‘n’ play access into 100+ e-commerce marketplaces, including their own luxury marketplace Azura Runway and fast-fashion marketplace Azura Exchange.
The Advantage: Azura uses automated product tagging and visual search AI tools and machine learning and can curate 150,000 products into data-rich, market ready items on sale in over 100 marketplaces within a few hours.
Traction: Azura is a high growth, high margin business leveraging technology, data, and importantly, established partnerships to deliver 1200 luxury and fashion Brands to consumers.
In the first 18 months, Azura has reached a monthly sales run-rate equivalent to $3 million per annum; and is growing 34% month on month.
The Future: The aspiration is to scale to become the Australian-based ‘Farfetch’; still delivering luxury and fashion to consumers, yet also showcasing Australian designers to the world. With a view to IPO in the future, this raise will enable Azura to grow even faster than it is today and realise its market potential.
#1 Brands shifting from physical to digital sales - The number of physical stores operated directly by brands is expected to stagnate, with a possible decline in store footprints in 2021. More and more brands will need to evolve to fit the new map of luxury buying, looking to partner with ecommerce platforms to maximise customer experience and accessibility.
#2 E-commerce marketplaces are thriving - The lasting impacts of COVID-19 travel restrictions, combined with the growing prominence of younger generation luxury consumers, have driven the success of global ecommerce platforms. Farfetch’s market capitalisation grew by 475% in 2020. Other ecommerce platforms have also gained - Mydeal.com.au saw first half gross sales in 2020 increase by 217%, and Kogan saw a 71.2% increase.
#3 Brands want plug and play access to multiple e-commerce marketplaces - In 2020, online sales of luxury goods skyrocketed at a pace equivalent to 5 years of growth, doubling its market share from 12% in 2019 to 23% in 2020. By 2025, [Bain & Co. forecasts] ecommerce/digital channels will comprise of 1/3 of total market value. Ecommerce is especially crucial to maximising sales from younger generations, who are set to drive 180% of the growth in the market from 2019 to 2025.
Azura delivers brands plug ‘n’ play omnichannel transformation, capturing a unique share of the thriving luxury and fashion e-commerce sector.
Azura – Fragmented Supply Converted by AI
Azura uses AI and Machine Learning to curate 150,000 products from over 1,200 brands in a matter of moments, and then feeds these items, using direct integrations, into hundreds of marketplaces.
Azura – Connections and Customers
Through its strategic partnerships, Azura is connected to authentic branded product, and can ship anywhere within 7 days. It’s omnichannel approach already has Azura selling on premier fashion marketplaces around the world, including the US, UK, EU, SE Asia, Australia and NZ.
Azura – Omnichannel and Diversification for Risk Mitigation
The omnichannel approach minimises the reliance on any one channel, reduces marketing expenditure required and ensures a strong, reliable & proven revenue stream. Applying the model to both luxury and fast fashion, enabled Azura to continue to grow during Covid when others experienced revenue drops of 25-30%.
Azura – On trend
Knowing the trends to pursue takes experience. In 2020, Azura capitalised on the forecast 180% growth in the pre-loved luxury fashion market, creating the largest catalogue of Pre-Loved fashion items in Australia.
The Azura Advantage
E-commerce has become the new norm, and luxury / fashion is a hot growth segment. Azura’s unique model takes advantage of this market acceleration, by curating Brands seeking marketplace sales and marketplaces able to trade at small volumes. With 34% month on month revenue growth, the Azura model has proven its market attraction.
Company Website: https://www.azura.consulting/
The Company has advised that they have received firm commitments to cover the offer. Applications and payments must be submitted by Wednesday 3 March 2021, 5:00pm (AEDT)
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Before investing please consider the Offer Information Statement.
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Azura is a fashion-tech retailer, delivering curated luxury and fast-fashion Brands for e-commerce marketplaces, using a zero-inventory model. Using AI and machine learning, Azura is able to process 150,000 products into data-rich, market ready items listed for sale on 100+ marketplaces within a few hours.
With the move away from bricks and mortar, Azura’s plug ‘n’ play access to 100+ e-commerce marketplaces has already attracted 1200+ Brands and delivered 34% month on month growth over the past 6 months.
Before investing please consider the offer document and the general risk warning.