Auto Parts Revolution: Digital First, Bricks & Mortar Last

Upcoming Automotive Superstore Pty Ltd

Automotive Superstore has Digital Native Pedigree

A digital native business is digital first and foremost.
 

Of course, being a digital native does not make a unicorn. But it has a pedigree that many seem to favour.
 

Built in the cloud using mobile tech as the customer interface, digital natives tend to perform better in order fulfillment and on lower operational costs, compared with brick-and-mortar retailers.
 

According to McKinsey, ‘a successful platform play can achieve close to 10% growth momentum in EBIT in five years’.
 

For Automotive Superstore, their digital first strategy landed them in the Top 30 of the AFR Fast Starters list, awarded to Australian start-ups ranked by revenue and year on year growth. 

Australia's Digital Native for Auto

Automotive Superstore is Australia’s #1 independently owned auto parts retailer, and their digital first strategy has taken them from $275,000 turnover in FY16 to $10.8 million turnover in FY21.
 

All of this was achieved through online orders delivered to customers Australia-wide, supported by just one click & collect depot located at the Head Office in Sydney. 
 

The majority of players in the Australian auto parts industry are old school - trying to retrofit their bulky early 20th century brick-and-mortar retail model into the digital economy where Automotive Superstore was born.  

Disrupting the Establishment

The Australian automotive parts market is big -with a total addressable market (TAM) of $5 billion. 
 

It is dominated by three players: Supercheap, Repco and Bapcor – all brick-based business with recently developed online offerings. Supercheap (SUL) alone has a market capitalisation of $2.4 billion. However, these three players also have a legacy cost base for their combined 1,100 stores across AU & NZ.
 

Luckily for Automotive Superstore, their digital first strategy means no costly shopfronts and a lean operation for order fulfilment.

A Digital First Approach to Auto Parts Retail is Trending

For automotive parts retailing, US data shows digital is outperforming traditional retail. In 2020, on top of organic growth, an additional USD $1.9B in sales shifted from Bricks to Clicks.
 

In a study of web behaviour on approx. 100 million visits to US auto parts and accessories sites, it found a 50% year-on-year increase in monthly online sales since April 2020; compared to 14% pre-COVID.
 

At home, it is often suggested that our e-retailing is a few years behind the US (OECD has us 29 places behind the US for ICT’s domestic gross value add). The advance of online fashion and beauty in the US was ahead of local successes such as The Iconic and Adore Beauty. 

Investing in the Future

Automotive Superstore is a digital native that embraces a cloud-first, mobile-first strategy.
 

US data shows that digital native auto parts businesses are growing ahead of projections collectively.
 

Interested in being part of the Automotive Superstore journey and taking on the old economy?
 

 

 

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Automotive Superstore Pty Ltd

Automotive Superstore Pty Ltd
Digital-First Strategy Overtakes Traditional Auto Parts Retailing.

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Automotive Superstore is a Digital Native. Like their peers overseas, the digital first strategy seems to be a game changer - ‘low cost base’ and ‘always on’.  It is hard for brick based retailers to adapt, allowing click based businesses to carve out an expandable niche.  

 

Before investing please consider the offer document and the general risk warning.